Download E-Marketing (4th Edition), by Judy Strauss, Adel El-Ansary, Raymond Frost
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E-Marketing (4th Edition), by Judy Strauss, Adel El-Ansary, Raymond Frost
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The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
- Sales Rank: #2186477 in Books
- Published on: 2005-03-14
- Original language: English
- Number of items: 1
- Dimensions: 9.34" h x .69" w x 7.02" l, 1.50 pounds
- Binding: Paperback
- 480 pages
Most helpful customer reviews
16 of 16 people found the following review helpful.
If you are new to e-marketing, great book to start....
By Joshua Graham
I had this book as part of my Master's Digital Marketing course at coloradotech.edu
Normally, these types of books are not very useful to me, as I've been on the web for around 8 years an am more familiar with how it works. I remember back when submitting a site to Yahoo was free. Then again, it took FOREVER to get listed.
Anyway, for those new to banner ads, paid listings, website promotion, affiliate programs, etc., this book may be for you.
For those that are already familiar with the objectives of conventional marketing, and the web, you may find a lot of the material more 'common sensical'.
I didn't give it 5 stars, because there are other books out there that describe e-marketing on a much broader scale, such as the book I had for my previous class: Electronic Commerce, A managerial perspective 2004.
2 of 3 people found the following review helpful.
boring
By W. davies
this book is very boring, if you are internet savvy then dont get this book because it is basically a learning tool for anyone who is not internet savvy.
0 of 0 people found the following review helpful.
The book is goo but...
By Jenney
I didn't really need it for this class, The majority of this book is available online now. A lot of the information is a little outdated already.
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