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Framework for Marketing Management (3rd Edition), by Philip Kotler, Kevin Lane Keller
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
- Sales Rank: #813982 in Books
- Published on: 2006-04-28
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .57" w x 7.40" l, 1.26 pounds
- Binding: Paperback
- 384 pages
Most helpful customer reviews
2 of 6 people found the following review helpful.
Marketing Text Book
By Richard L. Ennis
This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.
1 of 10 people found the following review helpful.
Saved me when I needed it FAST!
By Gail M. Ruhland
I needed 27 copies for a class that was started in a week ... Amazon saved me!!!
3 of 3 people found the following review helpful.
Decent book - required for MBA marketing course
By B. Bates
This book was a required text for an MBA course I'm taking - and was the primary book out of three required texts. It turned about to be a pretty good marketing reference book that I'll hold on to.
It covers a wide range of marketing management topics that are applicable to real world business.
Having said that, it doesn't cover everything you'll need to know. The MBA course required 2 other textbooks to fill in the blanks missing from this one.
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