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Cultural Dimension of International Business, The, by Gary P. Ferraro
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Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments. This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.
- Sales Rank: #7612910 in Books
- Published on: 1993-08-15
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 6.00" w x .25" l, .44 pounds
- Binding: Paperback
- 192 pages
From the Publisher
This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.
From the Back Cover
Key Benefit: This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena. Key Topics: Explores dimensions of communication--both verbal an nonverbal--across cultures; considers contrasting cultural values; shows how to locate relevant cultural information; explains how to negotiate across cultures and how to cope with culture shock. Features a series of Cross-Cultural Scenarios which readers can analyze to determine why a cultural conflict has occurred and how it could possibly have been avoided. Market: For those involved in business management or international business.
About the Author
Gary Ferraro, Professor Emeritus of Anthropology at the University of North Carolina at Charlotte, received his BA in history from Hamilton College and his MA and PhD degrees from Syracuse University. He has been a Fulbright Scholar at the University of Swaziland in Southern Africa (1979-80) and again at Masaryk University in the Czech Republic (2003), and has served twice as a visiting professor of anthropology in the University of Pittsburgh's Semester at Sea Program, a floating university that travels around the world. He has conducted research for extended periods of time in Kenya and Swaziland and has traveled widely throughout many other parts of the world. He has served as a consultant/trainer for such organizations as USAID, the Peace Corps, the World Bank, IBM, Georgia Pacific, Duke Energy, and J.M. Huber, among others. From l996 to 2000 Dr. Ferraro served as the Director of the Intercultural Training Institute at UNC-Charlotte, a consortium of cross cultural trainers/educators from academia and business, designed to help regional organizations cope with cultural differences at home and abroad. In 2000 he became the president of Intercultural Associates, a private firm specializing in cross cultural training, consulting, and coaching. In addition to a number of articles in professional journals, he is the author of: * THE TWO WORLDS OF KAMAU (1978), * THE CULTURAL DIMENSION OF INTL. BUSINESS (l990, l994, l998, 2002, 2006, and 2010) * CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE (1992, 1995, 1998, 2001, 2004, 2006, 2008 and 2010) * APPLYING CULTURAL ANTHROPOLOGY: READINGS (1998) * GLOBAL BRAINS: KNOWLEDGE AND COMPETENCIES FOR THE 21ST CENTURY (2002) * CLASSIC READINGS IN CULTURAL ANTHROPOLOGY (2004, 2009)
Most helpful customer reviews
10 of 13 people found the following review helpful.
Cultural Dimensions of Ferraro
By A Customer
Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily.
0 of 0 people found the following review helpful.
This book is really bad
By Laura
So maybe if you are doing a high-school report, this book might be useful - but only if your teacher does not allow Wikipedia as a source. Because I am sure Wikipedia would be much more accurate and informlive than Ferraro's The Cultural Dimension of International Business.
If this book was an attempt at covering the basics and not actually a source of literal understanding on cultures, well it still sucks. Ferraro does not touch on anything specific. He overly generalized every culture, but warns the reader to be careful of over-generalizing cultures. He picks a culture, uses it to make a point but never explains it, for example: Don't do A, B doesn't like it when you do A. See how C did A, now B and C don't get along. And that's it. In fact, when explaining the offense, he uses maybe 5 words. It's not even clear what the offense is, let alone why one shouldn't do it. I'm not even exaggerating.
Ferraro doesn't give readers any clear definitions in the book. It's frustrating really, you read on, wait for something meaningful to come up, and he just chops it off. I really don't know how he filled over 200 pages. This book will not produce any type of valuable references. All examples are already common in the study of culture and business. If they are in this book, they are then out-of-place. I often wondered why he would put some things where he did. I read the whole book (for class) and I seriously think I got dumber from reading it. Do not read this book thinking you're going to improve your practical understanding in other cultures, there are better books out there.
1 of 1 people found the following review helpful.
Required Reading... if...
By David G. Rettig
...you are in an Intro To International Business course. Otherwise, a complete waste of money.
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