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Rabu, 07 Oktober 2015

? Ebook Free Fluid Mechanics for Chemical Engineers with Microfluidics and CFD (2nd Edition), by James O. Wilkes

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The Chemical Engineer's Practical Guide to Contemporary Fluid Mechanics

Since most chemical processing applications are conducted either partially or totally in the fluid phase, chemical engineers need a strong understanding of fluid mechanics. Such knowledge is especially valuable for solving problems in the biochemical, chemical, energy, fermentation, materials, mining, petroleum, pharmaceuticals, polymer, and waste-processing industries.

Fluid Mechanics for Chemical Engineers, Second Edition, with Microfluidics and CFD, systematically introduces fluid mechanics from the perspective of the chemical engineer who must understand actual physical behavior and solve real-world problems. Building on a first edition that earned Choice Magazine's Outstanding Academic Title award, this edition has been thoroughly updated to reflect the field's latest advances.

This second edition contains extensive new coverage of both microfluidics and computational fluid dynamics, systematically demonstrating CFD through detailed examples using FlowLab and COMSOL Multiphysics. The chapter on turbulence has been extensively revised to address more complex and realistic challenges, including turbulent mixing and recirculating flows.

Differential equations of fluid mechanics
Viscous-flow problems, some including polymer processing
Laplace's equation, irrotational, and porous-media flows
Nearly unidirectional flows, from boundary layers to lubrication, calendering, and thin-film applications
Turbulent flows, showing how the k/ε method extends conventional mixing-length theory
Bubble motion, two-phase flow, and fluidization
Non-Newtonian fluids, including inelastic and viscoelastic fluids
Microfluidics and electrokinetic flow effects including electroosmosis, electrophoresis, streaming potentials, and electroosmotic switching
Computational fluid mechanics with FlowLab and COMSOL Multiphysics

Fluid Mechanics for Chemical Engineers, Second Edition, with Microfluidics and CFD, includes 83 completely worked practical examples, several of which involve FlowLab and COMSOL Multiphysics. There are also 330 end-of-chapter problems of varying complexity, including several from the University of Cambridge chemical engineering examinations. The author covers all the material needed for the fluid mechanics portion of the Professional Engineer's examination.

The author's Web site, www.engin.umich.edu/~fmche/, provides additional notes on individual chapters, problem-solving tips, errata, and more.

Sales Rank: #229872 in Books
Published on: 2005-10-09
Original language: English
Number of items: 1
Dimensions: 9.40" h x 1.70" w x 7.10" l, 2.85 pounds
Binding: Hardcover
784 pages

From the Inside Flap
Preface

This text has evolved from a need for a single volume that embraces a wide range of topics in fluid mechanics. The material consists of two parts — four chapters on macroscopic or relatively large-scale phenomena, followed by eight chapters on microscopic or relatively small-scale phenomena.

Throughout, we have tried to keep in mind topics of industrial importance to the chemical engineer.

Part I—Macroscopic fluid mechanics. Chapter 1 is concerned with basic fluid concepts and definitions, and also a discussion of hydrostatics. Chapter 2 covers the three basic rate laws, in the form of mass, energy, and momentum balances. Chapters 3 and 4 deal with fluid flow through pipes and other types of chemical engineering equipment, respectively.

Part II—Microscopic fluid mechanics. Chapter 5 is concerned with the fundamental operations of vector analysis and the development of the basic differential equations that govern fluid flow in general. Chapter 6 presents several examples that show how these basic equations can be solved to give solutions to representative problems in which viscosity is important, including polymer-processing, in rectangular, cylindrical, and spherical coordinates. Chapter 7 treats the broad class of inviscid flow problems known as irrotational flows; the theory also applies to flow in porous media, of importance in petroleum production and the underground storage of natural gas. Chapter 8 analyzes two-dimensional flows in which there is a preferred orientation to the velocity, which occurs in situations such as boundary layers, lubrication, calendering, and thin films. Turbulence and analogies between momentum and energy transport are treated in Chapter 9. Bubble motion, two-phase flow in horizontal and vertical pipes, and fluidization — including the motion of bubbles in fluidized beds — are discussed in Chapter 10. Chapter 11 introduces the concept of non-Newtonian fluids. Finally, Chapter 12 discusses the Matlab PDE Toolbox as an instrument for the numerical solution of problems in fluid mechanics.

In our experience, an undergraduate fluid mechanics course can be based on Part I plus selected parts of Part II. And a graduate course can be based on essentially the whole of Part II, supplemented perhaps by additional material on topics such as approximate methods, stability, and computational fluid mechanics.

There is an average of about five completely worked examples in each chapter. The numerous end-of-chapter problems have been classified roughly as easy (E), moderate (M), or difficult (D). Also, the University of Cambridge has very kindly given permission — graciously endorsed by Prof. J.F. Davidson, F.R.S. — for several of their chemical engineering examination problems to be reproduced in original or modified form, and these have been given the additional designation of “(C).”

The website engin.umich/~fmche is maintained as a “ bulletin board” for giving additional information about Fluid Mechanics for Chemical Engineers — hints for problem solutions, errata, how to contact the authors, etc. — as proves desirable.

I gratefully acknowledge the contributions of my colleague Stacy Bike, who has not only made many constructive suggestions for improvements, but has also written the chapter on non-Newtonian fluids. I very much appreciate the assistance of several other friends and colleagues, including Nitin Anturkar, Brice Carnahan, Kevin Ellwood, Scott Fogler, Lisa Keyser, Kartic Khilar, Ronald Larson, Donald Nicklin, Margaret Sansom, Michael Solomon, Sandra Swisher, Rasin Tek, and my wife Mary Ann Gibson Wilkes. Also very helpful were Joanne Anzalone, Barbara Cotton, Bernard Goodwin, Robert Weisman and the staff at Prentice Hall, and the many students who have taken my courses. Others are acknowledged in specific literature citations.

The text was composed on a Power Macintosh 8600/200 computer using the TeXtures “typesetting” program. Eleven-point type was used for the majority of the text. Most of the figures were constructed using the MacDraw Pro, Claris-CAD, Excel, and Kaleidagraph applications.

Professor Fox, to whom this book is dedicated, was a Cambridge engineering graduate who worked from 1933—1937 at Imperial Chemical Industries Ltd., Billingham, Yorkshire. Returning to Cambridge, he taught engineering from 1937—1946 before being selected to lead the Department of Chemical Engineering at the University of Cambridge during its formative years after the end of World War II. As a scholar and a gentleman, Fox was a shy but exceptionally brilliant person who had great insight into what was important and who quickly brought the department to a preeminent position. He succeeded in combining an industrial perspective with intellectual rigor. Fox relinquished the leadership of the department in 1959, after he had secured a permanent new building for it (carefully designed in part by himself) before his untimely death in 1964.

Fox was instrumental in bringing Kenneth Denbigh, John Davidson, Peter Danckwerts and others into the department. Danckwerts subsequently wrote an appreciation (P.V. Danckwerts, “Chemical Engineering Comes to Cambridge,” The Cambridge Review, pp. 53—55, 28 February 1983) of Fox's talents, saying, with almost complete accuracy: “Fox instigated no research and published nothing.” How times have changed — today, unless he were known personally, his resume would probably be cast aside and he would stand little chance of being hired, let alone of receiving tenure! However, his lectures, meticulously written handouts, enthusiasm, genius, and friendship were a great inspiration to me, and I have much pleasure in acknowledging his impact on my career.

James O. Wilkes 1 August 1998

From the Back Cover

The Chemical Engineer's Practical Guide to Contemporary Fluid Mechanics

"Fluid Mechanics for Chemical Engineers, Second Edition, with Microfluidics and CFD, " systematically introduces fluid mechanics from the perspective of the chemical engineer who must understand actual physical behavior and solve real-world problems. Building on a first edition that earned "Choice Magazine"'s Outstanding Academic Title award, this edition has been thoroughly updated to reflect the field's latest advances.

Part I offers a clear, succinct, easy-to-follow introduction to macroscopic fluid mechanics, including physical properties; hydrostatics; basic rate laws for mass, energy, and momentum; and the fundamental principles of flow through pumps, pipes, and other equipment. Part II turns to microscopic fluid mechanics, which coversDifferential equations of fluid mechanics Viscous-flow problems, some including polymer processingLaplace's equation, irrotational, and porous-media flows Nearly unidirectional flows, from boundary layers to lubrication, calendering, and thin-film applicationsTurbulent flows, showing how the k/ε method extends conventional mixing-length theoryBubble motion, two-phase flow, and fluidizationNon-Newtonian fluids, including inelastic and viscoelastic fluidsMicrofluidics and electrokinetic flow effects including electroosmosis, electrophoresis, streaming potentials, and electroosmotic switchingComputational fluid mechanics with FlowLab and COMSOL Multiphysics

"Fluid Mechanics for Chemical Engineers, Second Edition, with Microfluidics and CFD, " includes 83 completely worked practical examples, several of which involve FlowLab and COMSOL Multiphysics. There are also 330 end-of-chapter problems of varying complexity, including several from the University of Cambridge chemical engineering examinations. The author covers all the material needed for the fluid mechanics portion of the Professional Engineer's examination.

The author's Web site, www.engin.umich.edu/~fmche/, provides additional notes on individual chapters, problem-solving tips, errata, and more.

About the Author

James O. Wilkes is Professor Emeritus of Chemical Engineering at the University of Michigan, where he served as department chairman and assistant dean for admissions. From 1989 to 1992, he was an Arthur F. Thurnau Professor. Wilkes coauthored Applied Numerical Methods (Wiley, 1969) and Digital Computing and Numerical Methods (Wiley, 1973). He received his bachelor s degree from the University of Cambridge and his M.S. and Ph.D. in chemical engineering from the University of Michigan. His research interests involve numerical methods for solving a wide variety of engineering problems.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By ayouba
Yes very good

0 of 5 people found the following review helpful.
Delivery of the book took 26 days
By Chau Mai
it took 26 days to delivered this book ... common other vendors sent books within 5 days. So your vendor must did something wrong on this shipmnent here.

6 of 7 people found the following review helpful.
This book is concise,clear and easy to understand.
By A Customer
I have a good chance to study this course with Prof. Wilkes at Petroleum and petrochemical college, Chulalonkorn University in Thailand. This book is very useful for me because it's easy to understand and clear in every step. For example,some part of the fluid mechanics, I think it's very difficult for me to understand in the past(in bachelor's degree) but when I study this book, it make me clear and easy. I think this book is suitable for the beginner than the others that I met before.

See all 23 customer reviews...

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Senin, 05 Oktober 2015

# Download PDF A Brief Tour of Human Consciousness: From Impostor Poodles to Purple Numbers, by V. S. Ramachandran

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A brilliant, wryly humorous, brief tour of the human mind built on first hand experience with patients and a dazzling research career. This long awaited new book by V.S. Ramachandran is akin to the bestselling works about patients by Oliver SacksWhat is body image? Why do we blush? What is art? What is free will? What is self? Until recently, these questions were the province of philosophy, but studies of the brain are now producing explanations based on research anyone can see for themselves in PET scans and MRI images. Neuroscientists such as V.S. Ramachandran are now unlocking the key to what many have considered the metaphysics of our consciousness. This knowledge of the brain has progressed so rapidly few have yet recognized it for what it is. It will change how we think of human beings, even our very notion of understanding. This is a revolution, already underway that will have impact on all our lives. But until this book, topics such as art, creativity and love have received very little attention from neurology and new findings have not been offered in an approachable way. Dr. Ramachandran presents new theories and experiments that illuminate the biggest questions we can ask. Picking up where the great earlier thinkers like Freud, and Darwin began, V.S. Ramachandran and his colleagues are forging a whole new science. Walk through a final frontier of human knowledge with the perfect, eloquent, expert guide on this unique brief tour.

Sales Rank: #681732 in Books
Published on: 2004-07-23
Original language: English
Number of items: 1
Dimensions: 8.54" h x .82" w x 5.68" l, .0 pounds
Binding: Hardcover
208 pages

From Publishers Weekly
What does an amputee who still feels a phantom limb have in common with an avant-garde artist, or a schizophrenic who claims to be controlled by alien implants, or an autistic child who can draw a hyper-realistic horse? According to neuroscientist Ramachandran (coauthor, Phantoms in the Brain), named by Newsweek one of the 100 people to watch in the 21st century, the answer lies deep in the physical structures of the brain, and his new book offers a thought-provoking survey of his area of research. Through examples, anecdotes and conjecture, Ramachandran aims "to make neuroscience... more accessible to a broad audience." In this he succeeds admirably, explaining how the roots of both psychological disorders and aesthetic accomplishment can be located in the various regions of the brain and the connections (or lack thereof) between them. The text is engaging and readable , feeling as though Ramachandran had sat down for an afternoon to explain his research over tea (no surprise, as the book grew out of the author's 2003 BBC Reith lectures). Though the topic of neuroscience might initially seem daunting, readers who enjoy science popularization in the vein of Oliver Sacks, Richard Dawkins (both of whom enthusiastically blurb this book) and Stephen Jay Gould will find much to appreciate here.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Scientific American
Patient X declares that his mother is an impostor. The diagnosis? Freud might say the patient has a troubled Oedipus complex. But the same patient thinks his poodle is a fraud, too. Ramachandran offers a more rigorous neurological explanation in A Brief Tour of Human Consciousness. Examining the cause for patient X’s behavior is just one stop on the writer’s journey through the neural pathways of the brain. As the tour guide, Ramachandran, a neuroscientist at the University of California at San Diego, leads readers through a collection of his experiments and theories, championing the idea that charting the brain on a neurological level will provide us with a robust understanding of everything from politics to love. Case studies of patients with obscure syndromes help the author solve the brain–mind puzzle piece by piece. In the case of patient X, communication between regions responsible for visual recognition and the production of emotional responses has been impaired. Because the patient recognizes his mother’s face but feels no corresponding emotion, he deduces that she is simply a look-alike. Parts of the book are fascinating and accessible, especially Ramachandran’s work with phantom limbs and synesthesia—in which patients seem to transpose the processing of senses, such as sensing the note "middle C" as the color green. Ramachandran presents a convincing argument relating the syndrome to the enhancement of an ability we all possess: drawing connections between objects and events. In a noticeable departure from the empirical explanations of the early sections, Ramachandran later explores possible psychological underpinnings for the evolution of human language and a universal definition of art. The final chapter, an abstract, philosophical foray into free will and the human sense of self, is even more speculative. At times a captivating presentation of facts and anecdotes and at other times an assortment of theories, the book is more of a tour of Ramachandran’s opinions and experiences than the concise introduction one expects from the title. In the end, the book succeeds in delivering an entertaining and thought-provoking look at how and why we should think about thought.

Lisa DeKeukelaere

Review
“V. S. Ramachandran is one of our most gifted physicians and expositors, and in this new book he illuminates everything he touches—whether it is phantom limbs and how they can be ‘cured’; or how the brain can generate illusions and delusions; or synesthesia and its relation to metaphor, creativity and art; or the ultimate questions of how brain relates to mind. A Brief Tour of Human Consciousness belongs to that rare category of scientific book, one as accessible as it is deep.”

-Oliver Sacks, M.D.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Excellent! Listen to the 2003 Reith Lectures, too.
By David H. Peterzell PhD PhD
Ramachandran has once again written a book that is valuable to his peers and fascinating to everyone (who isn't brain dead).

I think Ramachandran is the most brilliant, creative Neuroscientist alive. Sure, he is very popular science writer. But if you aren't paying attention (e.g., some of the other Amazon reviewers), you might not see that he is to our field what Mozart, Picasso, and Einstein were to theirs.

Many, many neuroscientists pick "safe" topics and stick with variants upon a theme all their lives. The work is often valuable, but it is not exactly akin to a spectator sport. Ramachandran, in contrast, chooses "sexy" topics to study. He brings "rasa"; spirit; passion to the study of the brain. And if you've ever seen Ramachandran speak (either to scientists or the general public), you know what I'm talking about, and you know that the book is not a fluke.

Ramachandran does not think like other neuroscientists. Most neuroscientists pick a topic or area of the brain, and then do systematic, parametric, sensible experiments to map and test the minute details of their theory. There's usually lots of data collection and data analysis. But Ramachandran has a knack for creating "breakthrough" experiments routinely. In these experiments, the answer to a sexy question comes instantly, dramatically, and powerfully. Such creative, intuitive genius is extremely rare. Trust me, we'd all like to do science this way.

I hope that we can appreciate that Ramachandran incorporates a wide variety of worldviews as he creates gem after gem. He is from the great culture that was and is southern India; he is a medical doctor and neurologist; he is a reknowned perceptual and cognitive neuroscientist who trained with master academics in England; and he is passionately insightful about art. I've heard people compare Ramachandran to mystics, healers and others. The cult status is of course a little ridiculous (see other reviews). But the enthusiasm is understandable. And the book, like his earlier "Phantoms in the Brain" is wonderful.

Ramachandran has published a virtually identical book in the Great Britain under the title, "The Emerging Mind: The BBC Reith Lectures 2003." For some reason, the publishers of the American text chose not to emphasize the link to the BBC Reith Lectures. But in fact, the five Reith Lectures were presented, in edited form, on BBC radio. And more to the point, these radio broadcasts can be heard online for free at the BBC website ([...] The website contains a variety of demonstrations, as well as free transcripts of the lectures. One's enjoyment of the book can be enhanced considerably by listening to these five Rieth lectures. The five lectures correspond closely to the five chapters of the book, although they are not identical. The lectures, like the book, are highly entertaining.

My favorite chapter was the fifth chapter, "Neuroscience - The New Philosophy." The central theme is the idea that the study of patients with neurological disorders has implications far beyond the confines of medical neurology. In particular, the chapter takes up the challenge of various forms of mental illness. As Ramachandran points out, "there have traditionally been two broad and different approaches to mental illness. The first one tries to identify the chemical imbalances, changes in transmitters and receptors in the brain, and attempts to correct these changes using drugs. This approach has revolutionized psychiatry and has been phenomenally successful. Patients who used to be put in straitjackets or locked up can now lead relatively normal lives. The second approach we can loosely characterize as the psychotherapeutic approach. It often assumes that most mental illness arises from early upbringing." Ramachandran presents a third approach that is different from either of these, but which, in a sense complements them both. He attempts to explain some symptoms of mental illness in terms of what is known about function, anatomy and neural structures of the brain. He suggests that many of these symptoms and disorders seem less bizarre when viewed from an evolutionary standpoint, that is from a Darwinian perspective. He proposes to give this discipline a new name - evolutionary neuropsychology.

Also, don't miss the preface. The blunt humor may be too subtle for some people, but I loved it.

1 of 1 people found the following review helpful.
Awesome book - easy read
By paa choo
Dr. Ramachandran has taken the world of nueroscience to common people. The language is easy to understand and the flow is very good. The book consciously stays on the medical side of things, not delving into spirituality. It is often easy to do that especially when dealing with brain, mind and consiousness, and with his eastern background. On the other hand, I wouldn't mind trying to relate to some of the wellknown concepts in spirituality (like the soul) and seeing if there is any relevance in extending some of his neuro/brain concepts there.

There are a few speeches Dr. R gave that is in youtube and TED. Especially the TED one is a good abridged version of this book. One gets the impression while you read this book that there are 100 other researches that can be performed on the brain to understand better on how things work (eg. details on sleep is very less known, dealing with certain pains that don't seem to have any origins etc)

Again, very well written book, and I am hoping he is working on more interesting research and books soon.

6 of 7 people found the following review helpful.
Ramachandran's A BRIEF TOUR OF HUMAN CONSCIOUSNESS
By Richard W. Cummins
V.S. Ramachandran characterizes his work with a chapter epigraph that is a comment Sherlock Holmes delivered to his foil, Watson: "You know my method, Watson. It is founded upon the observation of trifles" (p. 60). To give you some small flavor of his work, consider the following trifle that Ramachandran used to create a neuroscientific bridge from ethology (the study of animal behavior) to aesthetics (the study of beauty).

"Scientists observed that herring-gull chicks will start pecking their mother's red-spotted yellow beak immediately upon hatching. The mother responds by regurgitating food to feed her youngsters. Scientists also discovered that the mother doesn't even need to be there, as the chicks will also peck at a fake yellow beak. Even more amazing, the chicks will peck at a stick with three red stripes on it with more intensity than their pecks on mother's beak: 'They preferred it to a real beak, even though it didn't resemble a beak'" (p. 46).

Ramachandran isolated this phenomenon under the neurological fact that our brains are wired to do the greatest amount of work possible with the least amount of work, and built it to an understanding of why humans enjoy abstract art. Using the example of the chick that "is absolutely mesmerized," Ramachandran delivered his "punch-line about art" (p. 47).

"If herring-chicks had an art gallery, they would hang a long stick with three stripes on the wall; they would worship it, pay millions of dollars for it, call it a Picasso, but not understand why-why they are mesmerized by this thing even though it doesn't resemble anything. That's all any art lover is doing when buying contemporary art: behaving exactly like those gull chicks" (p. 47).

Ramachandran provided these explanations as a window to the neuroscientist's approach to phenomenon, but he did not see these explanations in competition with the mystery of existence.

"Many social scientists feel rather deflated when informed that beauty, charity, piety and love are the activity of neurons in the brain, but their disappointment is based on the false assumption that to explain a complex phenomenon in terms of its component parts ("reductionism") is to explain it away" (p. 57).

To illustrate this point, he described a man in love with a woman named Esmerelda.

"I tell you about the activity in her septum, in her hypothalamic nuclei, and how certain peptides are released along with the affiliation hormone prolactin, etc. You might then turn to her and say, 'You mean that's all there is to it? Your love isn't real? It's all just chemicals?' To which Esmerelda should respond, 'On the contrary, all this brain activity provides hard evidence that I do love you, that I'm not just faking it. It should increase your confidence in the reality of my love.' And the same argument holds for art or piety or wit" (p. 59).

In the most important section of this short book (the text is 112 pages with 44 pages of rich endnotes), Ramachandran briefly presented his case that neuroscience is the "new philosophy." He humorously prefaced this chapter with the comment that "All of philosophy consists of unlocking, exhuming, and recanting what's been said before, and then getting riled up about it" (p. 83).

A Brief Tour of Human Consciousness was originally delivered as the BBC Reith Lectures, which were begun by Bertrand Russell in 1948. His approach-conversational with vivid examples-coincides with his purpose, which is "ultimately, to bridge the gap that now separates C.P. Snow's `two cultures'-the sciences and humanities" (p. ix).

In addition to this title, one might read Phantoms in the Brain : Probing the Mysteries of the Human Mind (Ramachandran & Blakeslee, 1998).

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Jumat, 02 Oktober 2015

? Ebook Physics for Scientists and Engineers, 3rd Edition (Chapters 1-40), by Paul Fishbane, Stephen Gasiorowicz, Steve Thornton

Ebook Physics for Scientists and Engineers, 3rd Edition (Chapters 1-40), by Paul Fishbane, Stephen Gasiorowicz, Steve Thornton

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Physics for Scientists and Engineers, 3rd Edition (Chapters 1-40), by Paul Fishbane, Stephen Gasiorowicz, Steve Thornton

Ebook Physics for Scientists and Engineers, 3rd Edition (Chapters 1-40), by Paul Fishbane, Stephen Gasiorowicz, Steve Thornton

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The third edition of this best-selling book remains vigorous while including a number of new elements which emphasize conceptual understanding. These elements include conceptual examples, “Think About This” sections, and worked examples. Twenty-five percent of the end-of-chapter problems are new or revised. After a comprehensive introduction, the following topics are covered: straight-line motion; motion in two and three dimensions; Newton's laws and their applications; kinetic energy; potential energy and conservation; linear momentum, collisions, and the center of mass; rotations of rigid bodies; angular momentum and torque; statics; gravitation; simple harmonic motion; waves, superposition, and interference; fluids, temperature, and ideal gases; heat flow and thermodynamics; molecules and gases; the second law of thermodynamics; electric charge and electric field; Gauss' Law; electric potential; capacitors and dielectrics; currents in materials; dc circuits; magnetic fields; Faraday's Law; magnetism and matter; inductance and circuit oscillations; alternating currents; Maxwell's Equations; light; mirrors; interference; diffraction; special relativity; and quantum physics. For scientists and engineers.

Sales Rank: #1031253 in Books
Published on: 2005
Original language: English
Number of items: 1
Dimensions: 11.14" h x 1.71" w x 8.70" l, 6.18 pounds
Binding: Hardcover
1232 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
Solid Calc. Based Physics Text
By Casey M Wood
Don't listen to the reviewers below. This is a fantastic Physics Book. The authors go directly at the concepts and provide the equations and derivations immediately afterword. This book assumes no prior Physics knowledge; however, you are expected to have at least started a Calculus course. It begins right where it should, with a Mathematical introduction and some general scientific bookkeeping; Sig Figs and Dimensional Analysis etc. Early portions of the book cover Newtonian Mechanics, then onto wave-physics, Thermodynamics, EM, SR, and QM. There's even a cosmology section as the final chapter. While I still prefer Knight's Calc. based text to this book, Fishbane's text has been an excellent supplement to Knight's book, particularly in Thermodynamics. I really like that the authors are not full of themselves. So many Physics texts are written to make the student feel like a dumb-ass, but this book is just the opposite. If you're using this book in a course, you'll be just fine. If you're lazy, or don't belong in a Calc. based Physics class, then you may end up writing a review like the others here. This is a good book.

4 of 8 people found the following review helpful.
Do the authors come from some 5th dimension?!
By Physics Lover
I took calculus I, and taking calculus II at the same time with my physics course. As a physics fan, I am pretty much disatisfied with this book. If you have already known some basic concepts in physics, you may find that this book provides more confusion than understanding. If you don't know anything about physics, you should not use this book as a base for your knowledge in physics. The author explains things as if he assumes that you know what is going on in his mind!

I have more to say about the problem exercises in this book. There are a couple of typos that if you have to use this book as your textbook for physics course, you may find out. The problems in the book are divided into 3 levels according to their difficulties: level I, II, and III. Sometimes, if don't want to say many times, I have no significant difficulties in solving a level III problem, but have a painful experience in solving level II problems. Level I is usually easy, but can be tricky. A major difficulty in solving problems in this book, even though you understand the physics concepts, is that you don't know what the problems are asking for. It is because the questions are often very ambiguous. You can check out some examples: problem 11 page 54 (note that the value 39.25 is a typo), 15 page 113, 24(c) page 204. These are just a few examples to give you a sense. If you are "lucky" enough to have this book as your textbook, and have to solve the problems in there for your homework, you will experience more!

1 of 5 people found the following review helpful.
Terrible Book
By Amy Shilling
This is supposed to be first and foremost a physics textbook, teaching you about the basic equations and general theory behind physics, some of which involves Calculus. The Calculus part is not an issue; the actual physics part of the book is. The entirety of the text within the chapters is incredibly confusing, very unhelpful, and very few of the examples provided are actually difficult in comparison to the problems at the end of the chapter. Most of the text is spent dealing with the derivision of formulas from each other and useless concept examples and Think About This... sections. These are supposed to help the reader understand the idea behind physics, not just the formulas. Yet, they are on such a low level a simple paragraph actually describing the theory would be sufficient. The book also doesn't give enough explanation to many of the higher concepts such as merging formulas and relating multiple ideas to each other. Were the examples in the chapters that are solved pertinent to more of the problems at the ends of the chapters, readers may actually be able to apply the explanation given for the solved problems to more like it. But as such, the explanation is often poor, not very coherent, and irrelevant to other problems.

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>> Download PDF Inside Arthur Andersen: Shifting Values, Unexpected Consequences, by Susan E. Squires, Cynthia J. Smith, Lorna McDougall, William R. Yeack

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Inside Arthur Andersen: Shifting Values, Unexpected Consequences, by Susan E. Squires, Cynthia J. Smith, Lorna McDougall, William R. Yeack

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Why did Arthur Andersen really collapse? What crucial lessons can be learned from Andersen's experience? Inside Arthur Andersen uncovers the roots of Andersen's implosion, tracing its spectacular two-decade transformation from staid auditor to aggressive consulting firm-and the profound change in corporate culture that led to its self-destruction. The authors bring 26+ years' experience studying Andersen culture from the inside-and their story offers profound lessons for every organization.

Sales Rank: #288904 in Books
Published on: 2003-06-12
Original language: English
Number of items: 1
Dimensions: 9.00" h x .60" w x 6.20" l, .68 pounds
Binding: Paperback
208 pages

From the Back Cover

"Inside Arthur Andersen provides a perceptive analysis of the changes in cultural values that took Andersen from the top of the accounting profession to its doom.The authors do a superb job of analyzing the historical Andersen culture and the varied forces that led to dramatic changes in that culture in recent years. In addition, the authors display great insight into what made Andersen great and the changes that led it to fail, while also raising serious questions about the remaining accounting firms and whether they understand how they must change to survive. In the struggle between public interest and private profit, private profit won out only to cause Andersen to fail."—Arthur R. Wyatt, Retired Partner, Arthur Andersen, former member, FASB, and past Chairman, IASC

"This book provides a thought-provoking account of how the firm's culture changed over time. It is balanced and helped me make sense of what happened to our once-great firm."—James Brennan, former Associate Partner, Andersen Consulting

"This author team is the best to provide insider insights and credible explanations of what happened at Arthur Andersen and why it happened. The story they tell contains valuable lessons for all companies and leaders and is a must-read for anyone interested in the health and well-being of companies today."—D.Quinn Mills, Harvard Business School, and author of Wheel, Deal, and Steal.

"The wave of corporate financial scandals has served to emphasize the critical role of the external auditor in maintaining a market economy. Arthur Andersen had a distinguished history of being the 'gold standard' of the profession. How this highly respected firm lost its bearings is the subject of a superb, serious study by former Andersen employees. Inside Arthur Andersen is and will remain the definitive explanation of the downward spiral to Enron."—Leonard R. Sayles, Professor Emeritus, Graduate School of Business, Columbia University

"Inside Arthur Andersen provides a lively excursion through the conflicting goals and values that permeate organizations in general and the public accounting profession in particular. The story of the birth and death of the Arthur Andersen firm is loaded with lessons for us all. This book should appeal especially to readers who want an overview of the dramatic consequences of Andersen's changing values through the years."—Charles T. Horngren, Stanford Graduate School of Business

"Inside Arthur Andersen provides an outstanding chronology of the birth and life of a great firm. Andersen had an extraordinary culture and exceptional strategies that resulted in unquestioned leadership professionally and in the financial and business world. Somehow management lost sight of its 'core' and greed destroyed what I valued as a partner for 22 years."—Dean Christensen, former Arthur Andersen local office managing partner

The collapse of Arthur Andersen was among the most profound events in the history of American business. For nearly a century, Andersen was synonymous with integrity. Seemingly overnight, the firm imploded in scandal. How could it have happened?

Inside Arthur Andersen uncovers the roots of Andersen's collapse, tracing its spectacular two-decade transformation from staid auditor to aggressive consulting firm-and the profound change in corporate culture that made it possible for Andersen people to begin shredding thousands of Enron documents that fateful day in October 2001.

Could Andersen have adapted to a new business environment without compromising the values that first made it successful? How did Andersen's leaders miss the harbingers of disaster? The authors of this book are uniquely well positioned to answer these questions. Together they bring more than 26+ years' experience studying Andersen culture from the inside. In this book, they tell a story that every leader needs to hear.

Enron and Andersen
The all-night shredders-What were they thinking when they shredded all those Enron documents?
Honest Beginnings
Strong, principled leaders made Andersen the gold standard among auditors
Growth before the Storm
How Andersen grew and how it changed
Losing Control
The harbingers of disaster-and why they were ignored
Consulting Revolution
Can a public accounting firm offer consulting services without conflict of interest?

About the Author

Lorna McDougall has extensive experience in organizational development for major companies and universities in the U.S. and UK. She joined Andersen Worldwide's Performance Consulting group in 1990, where her work included research, organizational planning and development, and cross-cultural training for worldwide delivery for Audit, Tax and Consulting.

Cynthia J. Smith worked in the Management Development Group in Arthur Andersen's Center for Professional Education and Development. She also worked at World Headquarters on cultural risk management and onsite with engagement teams in Asia developing improvements in high risk and international project management.

Susan Squires has over 15 years' professional experience conducting organizational research in corporate settings, evaluating new products, and leading business trainings throughout the United States, Europe and Asia. In 1994, she joined Andersen Worldwide, where she worked with Andersen Consulting and Arthur Andersen as well as many of their clients.

William R. Yeack joined Arthur Andersen in 1981, worked on audit engagements, earned his CPA (1983), and was a member of the Management Information Consulting Division, which became Andersen Consulting. He specialized in large, high-risk projects in the utility and financial industries. He held high-level executive positions with international responsibilities that involved ongoing business relations with the firm.

Preface

The fall of Arthur Andersen—one of the five largest accounting firms in the world—was as much a shock to its 85,000 worldwide employees as it was to the business community and the general public. Except for the Enron engagement team, those inside the global firm knew little about its association with Enron. Most first learned from the media of the Andersen felony indictment for obstructing a federal investigation. Even then, it was inconceivable to most Andersen employees that the entire firm, with offices all over the world, could be affected so profoundly. Within days, desks were being packed, families relocated, whole offices parcelled off. Everyone was left looking back at what had been. The story is poignant, not just because it affected the lives of those inside but because it has a message for businesses today in all sectors. The changes inside and outside the firm that led to actions so out of character for the company's founder, Arthur E. Andersen, are changes that can and will affect other companies, perhaps yours.

The mission of this book is to tell what happened, as seen from inside—before, during, and after—to those who are not insiders of Arthur Andersen or the accounting industry, and provide insights for those who were insiders. The authors, Susan E. Squires, Cynthia J. Smith, Lorna McDougall, and William R. Yeack were all employed by Andersen and bring over 26 years of collective experience with the firm to the Andersen story. The book's tale is of a firm that changed as competition among the big accounting firms became aggressive. To survive and prosper, Andersen changed and adapted in ways many firms today are changing and adapting. From the days of Arthur E. Andersen's original public accounting firm that provided honest audit service, the firm became a dynamic, sprawling, more aggressive multiservice organization with clients willing to skate ever closer to the edge of risk. This book chronicles key decisions that led to changes in Andersen's culture and the external and internal factors that led to events that would have been unlikely—even impossible—only a few years before.

The story begins as Arthur Andersen goes to trial, then recounts the sequence of events that brought the firm to court—the day things turned ugly—the media coverage of the shredding, and the fall of the first of several dominos that would eventually topple Arthur Andersen.

You will get the inside view from several perspectives of the firm. What was it like to work at Arthur Andersen? How did the company grow from a small accounting firm dominated by one individual to a global firm that was the largest of its kind in the world when it became Enron's auditor? You will understand the long chain of events that eventually caused Andersen to fall. These events shed light on the role of accounting in the American economic system and on current concerns. In the end, you can consider what this means for you and perhaps for your company.

About the Authors

Arthur Andersen is a unique case to which analysis of the organizational culture can be applied. All authors are Andersen "insiders" who were participants and observers within the Andersen organization and are able to share a factual business picture, as well as a very human face of the firm's story. Three of the authors of this book are cultural experts who held positions at the firm. Based on their understanding and first-hand experience, the authors are able to shed light on events and core values of the legendary Andersen culture and how they were transformed over time, especially from 1981 to 1997, the time span of their experience.

Dr. Susan E. Squires was at Andersen Worldwide's Center of Professional Development from 1993 to 1997, working with both Arthur Andersen and Andersen Consulting as an evaluator and cultural consultant on internal and external teams.

Dr. Lorna McDougall was a cultural consultant at Andersen Worldwide, conducting research and working on long-term human resources and organizational learning for the Audit, Tax, and Consulting divisions in the U.S. and the UK.

Dr. Cynthia J. Smith, an anthropologist, began working with the firm in 1982, creating the first position for an anthropologist in the Management Development Group at Andersen's Center for Professional Education and Development in St. Charles, Illinois.

William R. Yeack's responsibilities for large multinational, high-risk projects within the firm and as a private sector executive add a front-line professional perspective to the book. William Yeack and Cynthia Smith worked closely together on cultural research projects in the firm, developing high-risk and international project cultural risk management improvements.

Acknowledgments

Many people helped us with this project. We owe thanks to the many members of the Andersen family who lent us their support, to senior members of the firm in the U.S. and UK for generously sharing their perspectives, and to all the Arthur Andersen alumni for their thoughtful interviews. We want to thank James Brennan for his generosity in terms of time and effort to help us with the interview phase of the project. All of those we talked with added immeasurably to our understanding, and without them this story might be very different.

We would like to express our deep gratitude to our editor, Jim Boyd, for the unusual opportunity to write as a team and for his invaluable insights and guidance throughout this project.

We thank Russell Hall for his editorial support and for his cheerful encouragement as we worked through the many possible approaches to writing.

We must thank Mitchell Lear for suggesting that we write this book and Dr. Leonard Sayles and Kathy Ripin for their help in thinking through the project. They gave generously of their time and advice.

We especially thank retired partner, Thad Perry, for taking an interest in the research and development projects proposed by William Yeack and Cynthia Smith when they all worked together in the early 1980s. Mr. Perry had the management courage to give permission and support for our work.

Thanks also go to Dr. Daniel Jensen, Director of the Accounting Hall of Fame at Ohio State University, who took time to engage in a most interesting and helpful discussion of recent events in accounting from his perspective as a historian of the accounting profession.

We would also like to thank those who helped us with research for the project. Elaine Lowell and Gabrielle Cooney provided help with some of the background. Brian Hickam and Tim Burns, reference librarians at Ohio State University-Mansfield Library, were extremely helpful and creative about tracking down sources.

It is important that we thank Marilyn Taillon for her Andersen insights and Kate Cox for her guidance in reorganizing the original manuscript. Bryan Bryn deserves our thanks for helping to tighten the book's conclusions.

Our families have been unfailingly supportive while we thought about and undertook the writing task. We want to express our appreciation for all the concessions our families and friends have made and for their support during our work on the book.

Lucy, Susan's dog, deserves special thanks for sitting so patiently by her desk while she wrote and rewrote instead of going for walks.

Because the firm no longer exists, for all intents and purposes, it has been difficult at times to verify information. Although we have made every effort to check points of accuracy, the authors take responsibility for any errors. When we found discrepancies in details recounted in the media, we attempted to check the facts with former Andersen partners or to decide which sources we believed to be more reliable. The story of Andersen and Enron is still unfolding, and a great deal of litigation is still outstanding against the firm, which makes it difficult for Andersen people to discuss certain topics.

Most helpful customer reviews

34 of 40 people found the following review helpful.
Major Disappointment
By A Customer
The majority of this book was a mere recast of the history of Andersen and a chronology of events. Comments by a few Andersen folks, most of whom go unnamed. Was keeping up with Accenture [Andersen Consulting] really the cause? AC was gone 3 years earlier. All the Big 5 had consulting practices -- why is Andersen the one that is gone? Footnote after footnote of references to the Wall Street Journal, the Chicago Tribune and Andersen's History Book.
As a past partner in the Houston office of Andersen [not involved in Enron], I can say that the book clearly misses the mark. To really know what was happening one should explore the culture of the Andersen Houston office, the key players and those who have not been highlighted in the press, the review process, the reason that management did not step in when there was an obvious problem [Enron restatement]. How could the shredding occur? Why did Andersen send down some flunky attorney to Houston[who was only with the firm 2 years and was not even a partner], rather then send the partner in charge of legal. Where were the procedures to replace/remove a partner on an engagement when litigation was threatened? How could Dave Duncun be left in control? Isn't there a conflict here when Dave continues to run the engagement when litigation is threatened [and possibly against him and criminally in this instance] and he remains in charge? Where was the head of risk, and what was he doing? Was Dave Duncan really in charge of the audit, or was that just what the assignments showed? How did Dave Duncan, only a partner for about 5 years, get in charge of the Enron audit? Certainly he did not sell the work.
There is so much missing, and the conclusions are, for the most part, unsupportable leaps.

43 of 52 people found the following review helpful.
Huge Disappointment
By A Customer
I was very disappointed with this book. I had thought we would get some insight into the failure and reasons for the failure of Andersen. This would have included why was David Duncan left in charge of the Enron audit after the restatement occurred, how could the shredding incident have occurred [did not Andersen know how to address potential litigation], where was the head of Andersen's risk practice, what did the practice do, how was the Houston office run if in fact Andersen's offices had considerable latitude to run engagements. None of this was covered.
What we get is chapter upon chapter of history with references to the Chicago Tribune, the Wall Street Journal and the First 60 Years of Arthur Andersen. Oh yeah, we also get comments from some manager in Asia about how he was surprised about the downfall of his firm.
No interviews with key members of the Enron engagement team or the Houston office. No insight on why the firm failed. The book tries to lead us to think that the creation of Andersen Consulting [Accenture] led to the firm's demise. Hardly, did not the other Big 5 all have consulting practices, and none of these firms has failed. What made Andersen different then the other Big 5? David Duncan did not bring in Enron as a client. Who did? Who were the members of the engagement team? How did Duncan, a relatively junior partner, get to be the lead partner on the engagement? Who was really running the show? [The book makes it sound like Duncan reported to a practice director, which was hardly the case. In fact, this practice director was not even part of the Houston office.]
Still considerable room for someone to step in and do some investigative journalism, and some real work to find out what caused the demise of Andersen stemming from the Houston Enron incident.

9 of 10 people found the following review helpful.
good, workman-like explanation, approving yet critical
By Robert J. Crawford
I read this for a writing project and found it one of the best accounts available of what happened to make this company collapse the way it did. While there is occasionally a sense of victimization running through it - the authors all worked for AA or were affiliated with it - it does not stop them from hard-hitting analysis of how a company declined from iconic status as a standard-setter to one that was, well, slowly corrupted and traducing its values (like, the authors contend, all the other big accounting firms).

What this book adds is an analysis of how AA's governance evolved, from a tightly controlled firm with a charismatic leader to a global, highly decentralised one that was impossible to govern. This was a slow, evolutionary development with consequences that no one could have foreseen. Slowly, values eroded, a culture came undone, and the result was, in many cases, a naked scramble for money. In essence, accounting became a doorway to far more lucrative consulting arrangements, and so AA began increasingly to cooperate with those it was supposed to audit as a public service and with independence and integrity (as it clearly did in the past when the firm stood for something).

Where this book is weaker is on the wider context of the economy, which the reader will have to seek elsewhere. Moreover, while the SEC scrutiny - and the indictment that killed the company - may have been unfair, there were so many scandals developing that at least one firm was slated to take a fall. It was AA, as it turned out, somewhat a scapegoat in which many many good people got hurt, but still, in retrospect, it looks very very bad. I cannot feel outrage at its demise, though I do feel sympathy.

Recommended for specialists. This ain't pleasure reading, but the story is one that needs to be told as an ethics case study.

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This best-selling survey of contemporary human resource management offers a balance of practical and applied material as well as underlying Human Resource Management theory. It reflects the latest information, including the impact of global competition and rapid technological advances that have accelerated trends such as shared service centers, outsourcing, and just-in-time training. A wealth of actual company examples demonstrates how concepts are being used in today's leading-edge organizations. For all Human Resources personnel and managers.

Sales Rank: #200621 in Books
Published on: 2004-05-27
Original language: English
Number of items: 1
Dimensions: 10.75" h x 1.00" w x 8.50" l,
Binding: Paperback
527 pages

Review
The real life examples, quotes and case studies, together with the reference to the web-site links, will undoubtedly help to enhance the suitability of this text to a range of courses. I will certainly recommend this text to my students.
Kirsten Krauth, Coventry Business School, UK

I have used this text over many years, both in the UK on undergraduate and postgraduate programmes and overseas on MBA programmes, and have come to rely on its comprehensive mix of academic and practical insights into the world of HR. It is easy to follow, engaging in style, and keeps the readerâ€™s interest up.
John Martin, Fellow of Hull University, UK

The structure of the book invites the student to elaborate self-steering learning and â€œ learn to learnâ€ .
Jos Weel, University of Professional Education Hogeschool van Amsterdam, The Netherlands

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From the Publisher
This best-selling survey of contemporary human resource management offers a balanced blend of practical, realistic perspectives and techniques and the underlying conceptual HRM theory. It reflects the latest in HRM practices -- featuring numerous company examples that demonstrate how concepts are actually being used in leading-edge organizations today.

From the Back Cover
The latest edition of this best-selling survey of contemporary human resource management offers a balanced blend of practical, realistic perspectives and techniques as well as underlying HRM theory. It reflects the latest information, including the impact of global competition and rapid technological advances that have accelerated trends such as shared service centers, outsourcing and just-in-time training. Throughout the book, a wealth of actual company examples demonstrate how concepts are being used in today's leading-edge organizations.

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Great for an HR Class
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The book arrived in great condition and is exactly what I had hoped for. After thumbing through it, I was surprised to see how well written it is. I'm remarkably satisfied.

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I purchased this book for a class and I loved it! It gives great examples and lays things out so the normal person can understand!

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It was alot of reading but worth it.
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Interesting book! Helped me to pass my MBA course and I also gained insight into Human Resource Management from a strategic perspective.

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Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Sales Rank: #1657406 in Books
Brand: Brand: Pearson/Prentice Hall
Published on: 2003-09-30
Original language: English
Number of items: 1
Dimensions: 10.90" h x 1.14" w x 8.64" l, 3.40 pounds
Binding: Hardcover
592 pages

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Used Book in Good Condition

From the Back Cover
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

About the Author

Michael R. Solomon, Ph.D., is Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at the University of North Carolina at Chapel Hill in 1981. He received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal.

Professor Solomon's primary research interests include consumer behavior and lifestyle issues, online research methodologies, the symbolic aspects of products, the psychology of fashion, decoration, and image, and services marketing. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in the United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the International Council of Shopping Centers, the U.S. Department of Agriculture, and the U.S. Department of Commerce. He currently sits on the Editorial Boards of the Journal of Consumer Behaviour and the Journal of Retailing, and he was elected to the Board of Governors of the Academy of Marketing Science. Professor Solomon was ranked as one of the fifteen most widely cited scholars in the academic behavioral sciences/ fashion literature, and as one of the ten most productive researchers in the field of advertising and marketing communications.

In addition to his academic activities, Professor Solomon is a frequent contributor to mass media. He is the author of Conquering Consumerspace: Marketing Strategies for a Branded World, which was published in 2003. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, New York Times, Self, USA Today, and Wall Street Journal. He has been interviewed numerous times on radio and television, including appearances on Today, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, the Wall Street Journal Radio Network, and National Public Radio. Professor Solomon advises numerous companies on issues related to consumer behavior, services marketing, retailing, and advertising and he is a Director of Mind/Share, Inc., a consulting firm specializing in online consumer research. He frequently addresses business groups on strategic issues related to consumer behavior. Professor Solomon currently lives in Auburn, Alabama, with his wife, Gail, their three children, Amanda, Zachary, and Alexandra—and Chloe, their golden retriever.

I love to people-watch, don't you? People shopping, people flirting, people consuming... Consumer behavior is the study of people and the products that help to shape their identities. Because I'm a consumer myself, I have a selfish interest in learning more about how this process works—and so do you.

In many courses, students are merely passive observers, learning about topics that affect them indirectly if at all. Not everyone is a plasma physicist, a medieval French scholar, or a marketing professional. But we are all consumers. Many of the topics in this book have both professional and personal relevance to the reader, whether he or she is a student, professor, or businessperson. Nearly everyone can relate to the trials and tribulations associated with last-minute shopping, primping for a big night out, agonizing over an expensive purchase decision, fantasizing about a week in the Caribbean, celebrating a holiday, or commemorating a landmark event, such as a graduation, getting a driver's license, or (dreaming about) winning the lottery.

In this edition I have tried to introduce you to the latest and best thinking by some very bright scientists who develop models and studies of consumer behavior. But, that's not enough. Consumer behavior is an applied science, so we must never lose sight of the role of "horse sense" when we try to apply our findings to life in the real world. That's why you'll find a lot of practical examples to back up these fancy theories.

WHAT MAKES THIS BOOK DIFFERENT: BUYING, HAVING, AND BEING

As this book's subtitle suggests, my vision of consumer behavior goes well beyond studying the act of buying—having and being are just as important, if not more so. Consumer behavior is more than buying things; it also embraces the study of how having (or not having)'things affects our lives and how our possessions influence the way we feel about ourselves and about each other—our state of being. I developed the Wheel of Consumer Behavior that appears at the beginning of text sections to underscore the complex—and often inseparable—interrelationships between the individual consumer and his or her social realities.

In addition to understanding why people buy things, we also try to appreciate how products, services, and consumption activities contribute to the broader social world we experience. Whether shopping, cooking, cleaning, playing basketball, hanging out at the beach, or even looking at ourselves in the mirror, our lives are touched by the marketing system. As if these experiences were not complex enough, the task of understanding the consumer multiplies geometrically when we take a multicultural perspective.

All of these ideas are supported by intriguing and current examples, showing consumer behavior as it relates to current events. Throughout the sixth edition you'll discover up-to-the-minute topics including bio-terrorism, Internet piracy, consumer behavior post 9/11, identity theft, hype versus buzz, purchase momentum, new religions (Raelians), advergaming, flow states, food cultures, blogging, Web avatars, silent commerce, brandfests, tribal marketing, even Botox parties.

GOING GLOBAL

The American experience is important, but it's far from the whole story. This book also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally vital to understand. That's why you'll find numerous examples of marketing and consumer practices relating to consumers and companies outside the United States throughout the book. You'll find a list of those examples on the end pages of this book. If we didn't know it before the tragic events of September 11, 2001, we certainly know it now: Americans also are global citizens, and it's vital that we all appreciate the perspectives of others—and how others around the world regard us. That's why I'm excited about a feature called The Global Looking Glass that's new to this edition. When you come across these boxes you'll see some fascinating examples of how consumers in other countries view Americans and their products. Some of these views are positive, some aren't. But all of them provide a valuable perspective on the United States and the huge influences—both good and bad—our country exerts on businesses and people around the world.

DIGITAL CONSUMER BEHAVIOR: A VIRTUAL COMMUNITY

As more of us go online everyday, there's no doubt the world is changing—and consumer behavior is evolving faster than you can say "World Wide Web." This sixth edition highlights and celebrates the brave new world of digital consumer behavior. Consumers and producers are brought together electronically in ways we have never before experienced. Rapid transmission of information is altering the speed at which new trends develop and the direction in which they travel—especially since the virtual world lets consumers participate in the creation and dissemination of new products.

One of the most exciting aspects of the new digital world is that consumers can interact directly with other people who live around the block or around the world. As a result, the meaning of community is being radically redefined. It's no longer enough to acknowledge that consumers like to talk to each other about products. Now we share opinions and get the buzz about new movies, CDs, cars, clothes—you name it—in electronic communities that may include a housewife in Alabama, a disabled senior citizen in Alaska,, or a teen loaded with body piercings in Amsterdam.

We have just begun to explore the ramifications for consumer behavior when a Web surfer can project her own picture onto a Web site to get a virtual makeover, or a corporate purchasing agent can solicit bids for a new piece of equipment from vendors around the world in minutes. These new ways of interacting in the marketplace create bountiful opportunities for businesspeople and consumers alike. You will find illustrations of the changing digital world sprinkled liberally throughout this edition. In addition, each chapter features boxes called Net Profit that point to specific examples of the Net's potential to improve the way business is conducted.

But, is the digital world always a rosy place? Unfortunately just as in the "real world," the answer is no. The potential to exploit consumers, whether by invading their privacy, preying on the curiosity of children, or just providing false product information, is always there. That's why you'll also find boxes called The Tangled Web that point out some of the abuses of this fascinating new medium. Still, I can't imagine a world without the Web, and I hope you'll enjoy the ways it's changing our field. When it comes to the new virtual world of consumer behavior, you're either on the train or under it.

CONSUMER RESEARCH IS A BIG TENT THE IMPORTANCE OF A BALANCED PERSPECTIVE

Like most of the readers of this book, the field of consumer behavior is young, dynamic, and in flux. It is constantly being cross-fertilized by perspectives from many different disciplines—the field is a big tent that invites many diverse views to enter. I have tried to express the field's staggering diversity in these pages. Consumer researchers represent virtually every social science discipline, plus a few from the physical sciences and the arts for good measure. From this melting pot has come a healthy "stew" of research perspectives, viewpoints regarding appropriate research methods, and even deeply held beliefs about what are and what are not appropriate issues for consumer researchers to study in the first place.

The book also emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts in marketing are based on a manager's ability to know people. After all, if we don't understand why people behave as they do, how can we identify their needs? If we can't identify their needs, how can we satisfy their needs? If we can't satisfy people's needs, we don't have a marketing concept, so we might as well fold our tents and go home! To illustrate the potential of consumer research to inform marketing strategy, the text contains numerous examples of specific applications of consumer behavior concepts by marketing practitioners as well as examples of windows of opportunity in which such concepts could be used (perhaps by alert strategists after taking this course!). The Marketing Opportunity boxes you'll find in each chapter highlight the fascinating ways that marketing practitioners are (or should be) translating wisdom gleaned from consumer research into actual business activities.

THE GOOD, THE BAD, AND THE UGLY

A strategic focus is great, but this book does not assume that everything marketers do is in the best interests of consumers or of their environment. Likewise, as consumers we do many things that are not so positive either. People are plagued by addictions, status envy, ethnocentrism, racism, sexism, and many other isms. Regrettably, there are times when marketing activities—deliberately or not—encourage or exploit these human flaws. This book deals with the totality of consumer behavior: warts and all. Marketing mistakes or ethically suspect activities are also highlighted in special features labeled Marketing Pitfalls.

On the other hand, marketers have helped to create many wonderful (or at least unusual) things, such as holidays, comic books, techno music, Pokemon, and the many stylistic options available to us in the domains of clothing, home design, the arts, and cuisine. I have also taken pains to acknowledge the sizable impact of marketing on popular culture. Indeed, the final section of this book reflects very recent work in the field that scrutinizes, criticizes, and sometimes celebrates consumers in their everyday worlds. I hope you will enjoy reading about such wonderful things as much as I enjoyed writing about them. Welcome to the fascinating world of consum...

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0 of 0 people found the following review helpful.
Very Insightful!
By CCD
I bought this book as used and it came almost brand new. I love the insights that this book gives me and the pearson videos that link to it. I have learned so much from just reading this book and I have successfully started my own blog. I would recommend this for a teacher or any inquisitive person!

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3 of 3 people found the following review helpful.
Bought this for a recent semester
By Brian Robbins
Good textbook with a lot of interesting articles and illustrations.

I bought the 6th Ed because my teacher said it was basically the same as the 7th Ed. He was right... the book was almost identical to the 7th Ed book that others in my class were shelling out much more money for. The only difference b/w this and the 7th Ed that you'll notice is that some stuff is a page off.

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Rabu, 07 Oktober 2015

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Free PDF Human Resource Management (9th Edition), by Wayne Mondy, Robert M Noe

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! Free PDF Human Resource Management (9th Edition), by Wayne Mondy, Robert M Noe Doc

! Free PDF Human Resource Management (9th Edition), by Wayne Mondy, Robert M Noe Doc

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Kamis, 01 Oktober 2015

** Ebook Free Consumer Behavior: Buying, Having, and Being, 6th Edition, by Michael R. Solomon

Ebook Free Consumer Behavior: Buying, Having, and Being, 6th Edition, by Michael R. Solomon

Ebook Free Consumer Behavior: Buying, Having, and Being, 6th Edition, by Michael R. Solomon

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** Ebook Free Consumer Behavior: Buying, Having, and Being, 6th Edition, by Michael R. Solomon Doc

** Ebook Free Consumer Behavior: Buying, Having, and Being, 6th Edition, by Michael R. Solomon Doc

** Ebook Free Consumer Behavior: Buying, Having, and Being, 6th Edition, by Michael R. Solomon Doc