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For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops. Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.
- Sales Rank: #341878 in Books
- Published on: 2005-06-19
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .31" w x 5.52" l, .46 pounds
- Binding: Paperback
- 208 pages
From the Back Cover
Clear, concise and practical guide to managerial communication for today's professional.
“Short, professional, and readable…indispensable for successful communication in today’s business environment.” Journal of Business and Technical Communication
Listed as one of the five business “books you shouldn’t miss.” Wall Street Journal
This newly revised seventh edition is more practical and useful for today's professional than ever before. We have expanded the coverage in the following areas:
* Techniques for audience persuasion
* Electronic channels for communication & email guidelines
* Strategies for cross-cultural communication
* Writing in teams
* "High skim value" for writing
* Jargon and style
* Designing and using PowerPoint
* Relaxation techniques for public speakers
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Onezie
Textbook
1 of 1 people found the following review helpful.
Not worth the money.
By B. Davis
This $50 book resembles a pamphlet more than a book. It is a small, softcover book -with very flimsy covers. The price tag is a huge ripoff. Be warned, you will be disappointed with this purchase.
7 of 7 people found the following review helpful.
One of the best books on business writing
By A Customer
Munter's work clearly and concisely leads you through making your message effective. She gets to the heart of communicating: what form should it take, how to structure it, and how to execute it so that it has the best chance of achieving your purpose. In particular, I was helped immensely from her discussion about how to analyze your audience and choose the best strategy for relaying your message. She not only covers writing, but also presentations and speaking. To top it off, she includes advice about whitespace, word choice, effective sentence structures, outlining, and more. An all-around great book that every purposeful writer should own.
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