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In A Practical Guide to Enterprise Architecture, six leading experts present indispensable technical, process, and business insight into every aspect of enterprise architecture. You'll find start-to-finish guidance for architecting effective system, software, and service-oriented architectures; using product lines to streamline enterprise software design; leveraging powerful agile modeling techniques; extending the Unified Process to the full software lifecycle; architecting presentation tiers and user experience; and driving the technical direction of the entire enterprise. For every working architect and every IT professional who wants to become one.

• Sales Rank: #1113743 in Books
• Published on: 2003-11-07
• Released on: 2003-10-28
• Format: AC-3
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.10" w x 6.90" l, 1.41 pounds
• Binding: Paperback
• 336 pages

From the Back Cover

• Comprehensive explanation of enterprise architecture concepts and methods
• Extend the Rational Unified Process to include Enterprise Architecture
• Unified view of the various architectural disciplines to create strategic blueprints
• Perspectives on Enterprise Development and Technology

Indispensable technical, process, and business insight from leading enterprise architects

Many organizations today face the challenge of designing, building, and maintaining large-scale distributed enterprise systems that are able to adapt to changing business needs. Many repeat the mistakes of others, resulting in cost overruns, blown deadlines, and lost opportunity. Today's business climate places additional burden on IT to deliver. Ever-adapting business drivers can diverge from the capabilities of the enterprise IT systems today, especially if the systems are complex, fragile, and intolerant of change. Enterprise architecture can help future-proof IT investments made today.

A Practical Guide to Enterprise Architecture helps readers create adaptive architecture strategies for successfully implementing enterprise architectures. This classic handbook goes beyond theory and presents strategies that are based on experiences within organizations across multiple industry verticals. Behind each opinion, technique, and principle is a wealth of knowledge provided by some of the best-known industry thought leaders today.

This book's authors have architected industrial-strength software and infrastructure for many of the world's leading firms-in financial services, telecommunications, media, and e-business. They present practical guidance, candid assessments of existing practice, and detailed examples from their own experience. Coverage includes:

• Strategies for enterprise architecture-which ones work and why
• Proven "product line" practices for streamlining the design of enterprise software
• Understanding how to translate key business drivers into enterprise architecture output
• Agile architectural and modeling techniques-presented by their creator, Scott Ambler
• Architecting presentation tiers, user experience, and usability methods to create a reusable base of core assets
• Overcoming the challenges of transitioning to agile methods
• Identifying architecture enabling human resource practices

Whether you're a working architect or plan to become one, A Practical Guide to Enterprise Architecture will be your timely, trusted advisor-today and for years to come.

About the Author

JAMES McGOVERN, Enterprise Architect for Hartford Financial Services, is a co-author of the bestselling books Java Web Services Architecture and Agile Enterprise Architecture. SCOTT W. AMBLER, senior consultant with Ronin International, specializes in O-O analysis/design, agile modeling, and architectural audits of mission-critical systems. His best sellers include Agile Modeling and The Elements of Java Style. MICHAEL E. STEVENS, Software Architect for Hartford Financial Services, is a columnist for Developer.com. He co-authored Java Web Services Architecture. JAMES LINN, consultant at Hartford Technology Services, co-authored XQuery Kick Start. VIKAS SHARAN is managing partner of Lozoic and architecture team member at Baypackets. ELIAS JO, Systems Architect for The New York Times Digital, has architected and/or led development at DeutscheBank, Citibank, Standard & Poor, and ADP.

Excerpt. © Reprinted by permission. All rights reserved.
Preface

In today's business climate, the rules of competition have changed. Organizations are forced to eliminate the process of reinventing the wheel each time a new business problem arises that forces the enhancement of an existing system or implementation of a new one. Enterprise architecture is the practice that allows organizations to build foundations they need to survive and adapt to present and future business challenges. Sound enterprise architecture supports the ability to stay agile, provides for increased return on investment, and creates a framework for making future technology decisions.

Enterprise architecture identifies the main components of an organization and how components in the organization's nervous system function together to achieve defined business objectives. These components include personnel, business processes, technology, financial information and other resources. If decisions about components and their interrelationships are uncoordinated, minimally effort and resources will be duplicated; performance and management problems will arise and will result in the loss of agility. Enterprise architecture done correctly will ensure the choice of appropriate components and will specify how each component will operate together in a fluid manner that increases organizational efficiencies.

Enterprise architecture is one of the most challenging roles in information technology today. Many aspects of the role are technical while much more of it is about interaction. Many people who have this position have significant responsibility but do not have authority or control. Enterprise architecture as an area of study allows one to focus on interesting, complex problems, to advance on the corporate ladder, and to maintain technical competencies while making a colossal difference to the enterprise.

Enterprise architecture requires skill sets not normally taught in university curriculum or acquired on the job. Even good architectures are rarely accepted without formidable challenges. The successful architect has to overcome any aversion to politics and become the evangelist of architecture in the eyes of its various stakeholders. Architects cannot simply buy into any vision that is articulated. Any involvement in the implementation of enterprise architecture requires one to understand it. The most successful architecture will have an architect that can describe the motivation behind architectural choices. Likewise, a successful architecture has an architect who leads the architecture team, the development team, the technical direction of the enterprise, and sometimes the organization itself. The primary focus of this book is to be a guide and trusted advisor to those who want to be successful in this role.A wise enterprise architect once worked for a very well-respected organization (name intentionally withheld). He was passionately engaged in a conversation with a senior executive about what direction the organization should take with its information systems. His recommendations fell on deaf ears until he asked the executive three very simple questions:

• How can we have a viable customer relationship management strategy when we do not even know where all of our customer's data reside?
• How does our technology spending equate to enabling our strategic business goals?
• Does our organization have an operational process model?

As you can surmise, the answers to these questions were not known. Many executives in information technology are not knowledgeable about what it takes to guide the architecture in the direction that results in the biggest bang for the buck. Sadly, many executives have lost control of the ship they steer, which has resulted in bloated infrastructures and conclusions being made on whims rather than on sound principle-based judgment and experience.In many organizations, the annual budget cycle starts with clueless, disruptive questions such as "How many servers do we have?" or "Let's get the new Intel 3333 GHz machines as desktops." None of these statements is appropriate for a discussion about enterprise architecture. A good architecture addresses the following:

• The organization's business and information needs
• Leverage of the synergistic relationship between return on investment (ROI) and total cost of ownership (TCO)
• The ability to support migration from the current state (as-is)
• The ability to support easy migration to the organization's desired future state
• Ways to support the business objectives of reducing costs, improving operational service, and increasing revenue

Many organizations will claim to have an architect who creates architecture. Others will attempt to buy a nicely packaged architecture from one of the Big Five consulting firms without having a clue as to what they are getting. If your architecture does not address the following principles, you may be doing more harm than good:

• Data are separated from logic (business functions).
• The principles of modularity are observed by ensuring that each component within the enterprise architecture performs only one or two discrete tasks.
• Functions are separated into differentiated tasks that are generic and self-contained.
• The architecture is self-documenting. If it isn't, something is wrong.
• All data and artifacts that are generated by an organization are managed and maintained by the same organization.
• The architecture is technically feasible and can be implemented at a reasonable cost within a reasonable time frame.
• The architecture is traceable from business requirement to technology implementation.
• Logical architecture is separated from physical architecture.

The term architect was derived from the building trade. The building of a corporation's nervous system is directly comparable to building a house. One may say, "I have no clue about how to build a $50 million dollar skyscraper, let alone a $50,000 house." Yet the response to both tasks is simple: They are accomplished by creating blueprints.

Blueprints show how a house will be constructed. They provide multiple views, each expressing its own level of detail. One view of the house may include all the electrical circuits that are of extreme value to an electrician. Likewise, the plumber will need a blueprint to show where all the pipes and water should go. Enterprise architecture diagrams the blueprints for all of the people within an organization so they know how to build an agile enterprise. The enterprise architecture blueprint is meant to provide sufficient detail to allow the idea to become a reality when put in the hands of skilled professionals, much as a house blueprint does.

We do not mean to imply that building a skyscraper is as easy as building a house. A decade ago, Garlan stated, "As the size and complexity of software systems increases, the design problem goes beyond the algorithms and data structures of the computation: designing and specifying the overall system structure emerges as a new kind of problem. . . . This is the software architecture level of design." Garlan 1992.

Enterprise architecture within this context seeks to solve for intellectual manageability. Architecture of large projects and their complexity arise from broad scope, massive size, novelties of the minute, currently deployed technologies, and other factors. The goal of enterprise architecture in this situation is to provide a manner to hide unnecessary detail, simplify difficult-to-understand concepts, and break down the problem into better-understood components (decomposition).

Complexity also arises within organizations due to processes used in building the system, the number of people who are involved with construction, the introduction of the possibility of outsourcing and geographically dispersed teams, and the organizational funding model. Ideally, enterprise architecture can assist, but not eliminate, the management of the process by providing clearer separation of concerns, enhancing communications, and making dependencies more manageable.

Building enterprise architecture is difficult but not impossible, as long as one sticks to architectural principles. The architectural blueprint defines what should be built, not how or why. Project plans document the how, and their creation is best left to individuals who have studied project management. The why is best left to one's business customer, as all architecture should be business-driven.

A word of advice: A good architecture provides agility but also provides constraints. A highly successful architecture will remove points of decision from those who are traditionally accustomed to having a free-for-all, making decisions impulsively or reacting to the opinions of those who are uninformed. Good architects will see things that make their heads hurt, but their aspirin is in knowing that their hard work and persistence will result in the reduction of future problems. Helping others see the value of enterprise architecture is crucial, as it brings benefit to the enterprise even if decisions have local consequences.

The idea for this book came about during a lunchtime conversation between two of its authors. They were reminiscing about why the computer field was the only field in which one could become a manager, director, or even vice president without any computing experience. During this lunchtime conversation, we compared the computer field to such other professional fields as accounting, the practice and enforcement of law, and medicine.

Imagine that the town you live in is looking to hire a new police chief. Can you have confidence in the chief if he has never been a police officer? Furthermore, what if the prospective chief does not know how to use a gun and has no knowledge of proper investigation procedures? Extend this concept by envisioning a former McDonald's manager applying to be a partner at an accounting or law firm simply because he is a leader. The partners in the legal and accounting fields are leaders, but they also retain current knowledge of their professions and can argue a case or balance one's books. With relevant experience, the prospective police chief is a leader, too, and most likely remembers how to write a parking ticket and perform other cop-on-the-street duties.

Getting to the root of this problem cannot be done quickly. Unlike other fields, in the computer field you can have the title of architect but not necessarily know your job. The information technology field is constantly evolving and ever-changing. For the motivated, it requires long hours reading numerous books by the thought leaders of the industry. Even for the most diligent, the goal of achieving knowledge and enlightenment may never be fulfilled.

Many businesses are faced with such challenging problems as technology changing rapidly, employees with limited skill sets, smaller budgets, and less tolerance for failure. The only way one can be successful in this new order is to learn a new strategy. Today's businesspeople no longer have the opportunity to learn from their failures.

This book presents several provocative alternatives and serves as a leader, teacher, and guide to help you manage the chaos. It will challenge both the conventional and the contrarian's wisdom. This book is written by some of the brightest information technology thought leaders with the purpose of helping you create an agile enterprise using techniques learned on the battlefield of life.Come to success.

The goal of this book is to share insight gathered by industry thought leaders in an easy-to-read and practical style. This book contains many leading-edge examples that illustrate how enterprise architecture can be applied to existing business and technology issues to help one focus on how to think concretely about enterprise architecture while providing solutions to today's problems. The following topics are covered within this book:

• Systems architecture
• Software architecture
• Service-oriented architecture
• Product-line practice
• Methodology
• Enterprise unified process
• Agile architecture
• Agile modeling
• Presentation tier architecture
• User experience and usability
• Data architecture
• Thought leadership

Authors and readers alike have their own religion when it comes to the best way a given topic should be explained. The examples contained within this book will not be blow-by-blow descriptions of the subjects. There are books better suited for this goal. We shall strictly focus on content that provides an additional value-added experience.

The author team also believes this book is not one to curl up with and read from cover to cover. The topics contained within this book mandate further study and even implementation before they can be fully appreciated.

Audience

This book is suitable for all information technology professionals who have the passion and discipline to study technology to the level required for successful implementation. Ideally, the reader of this book should be a project manager, senior developer, software architect, or enterprise architect employed by a Fortune 1000 organization or by a consulting firm that serves these enterprises. This book is also suitable for such information technology executives as chief information officers (CIO), chief technology officers (CTO), and others within the IT technology management chain.

Since architect is not a title one is granted based merely on the number of years on the job, this author team has intentionally avoided making any references to years of experience in the profession. We assume that the reader has basic familiarity with emerging technologies and their use in solving existing problems. We provide references in Appendix E hat the readers may refer to if they are interested in drilling deeper into any particular topic.The advice, diagrams, and recommendations contained within this book may be used however you desire, with the sole exception that you may not claim you were the author. The publisher, authors, and their respective employers do not provide any form of warranty or guarantee this book's usefulness for any particular purpose.

Developing an enterprise architecture is a difficult task. It requires refinement of overlapping and conflicting requirements; invention of good abstractions from those requirements; formation of an efficient, cost-effective implementation; and ingenious solutions to isolated coding and abstraction evils. Additionally, enterprise architects must manage all this work up to a successful finish, all at the lowest possible cost in time and money. The only way this can be truly accomplished is by remaining agile.

In an agile approach, architects assume responsibilities beyond modeling and conceptual design. They must minimally serve as technical advisors to project managers. This is analogous to industrial engineers and their relationships to architects in the construction fields.

Many of the thoughts presented will assume an agile approach to explaining the solutions to the problems presented. An understanding of agile methods for software development will help readers become more successful in implementing practical enterprise architecture.

Most helpful customer reviews

13 of 24 people found the following review helpful.
Good introduction
By Martin Omander
This is a good introduction to the field of enterprise architecture. It generally doesn't go into technical detail, so anyone should be able to get something out of it. Also, it is to the point and so mercifully short. The only reason that I didn't give it 5 stars is that the book has six authors and it shows. There is no red thread running through the chapters, even if the chapters themselves are good.

16 of 18 people found the following review helpful.
Don't bother
By ML
book does not discuss enterprise architecture -- doesn't cover some of the methods, frameworks, and the purpose for EA. Doesn't even give a definition of what EA is. Contains several disjointed chapters with topics that are remotely related to EA but does not even begin to tie together or address the queston "what is EA?" You can do better with free online resources.

11 of 14 people found the following review helpful.
The title is misleading. The book is NOT a practical guide to Enterprise Architecture
By R. Aalders
The title 'A Practical Guide to Enterprise Architecture' led me to expect a book that dealt with the processes, challenges and techniques for creating an ENTERPRISE architecture. It does not. The book is about various technology frameworks. The Contents lists Systems Architectures, Solution Architectures and Service Oriented Architectures but not Enterprise Architecture. Enterprise Architecture is skimmed over in the Preface. The book barely touches on Zachman and Spewak and Hill. It ignores FEAF, TEAF, TOGAF, PERA, C4ISR, the Clinger-Cohen Act and other ENTERPRISE stuff completely. Enough said. Whatever this book is, is it is NOT a practical guide to ENTERPRISE Architecture. The book may be of use to technical architects designing solution-frameworks to support an Enterprise Architecture.

See all 23 customer reviews...

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## Free Ebook Problem Solving in Chemical and Biochemical Engineering with POLYMATH, Excel, and MATLAB (2nd Edition), by Michael B. Cutlip, Mordechai Sh

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Problem Solving in Chemical and Biochemical Engineering with POLYMATH™, Excel, and MATLAB®, Second Edition , is a valuable resource and companion that integrates the use of numerical problem solving in the three most widely used software packages: POLYMATH, Microsoft Excel, and MATLAB. Recently developed POLYMATH capabilities allow the automatic creation of Excel spreadsheets and the generation of MATLAB code for problem solutions. Students and professional engineers will appreciate the ease with which problems can be entered into POLYMATH and then solved independently in all three software packages, while taking full advantage of the unique capabilities within each package. The book includes more than 170 problems requiring numerical solutions.

This greatly expanded and revised second edition includes new chapters on getting started with and using Excel and MATLAB. It also places special emphasis on biochemical engineering with a major chapter on the subject and with the integration of biochemical problems throughout the book.

General Topics and Subject Areas, Organized by Chapter

• Introduction to Problem Solving with Mathematical Software Packages

• Basic Principles and Calculations

• Regression and Correlation of Data

• Introduction to Problem Solving with Excel

• Introduction to Problem Solving with MATLAB

• Advanced Problem-Solving Techniques

• Thermodynamics

• Fluid Mechanics

• Heat Transfer

• Mass Transfer

• Chemical Reaction Engineering

• Phase Equilibrium and Distillation

• Process Dynamics and Control

• Biochemical Engineering

Practical Aspects of Problem-Solving Capabilities

• Simultaneous Linear Equations

• Simultaneous Nonlinear Equations

• Linear, Multiple Linear, and Nonlinear Regressions with Statistical Analyses

• Partial Differential Equations (Using the Numerical Method of Lines)

• Curve Fitting by Polynomials with Statistical Analysis

• Simultaneous Ordinary Differential Equations (Including Problems Involving Stiff Systems, Differential-Algebraic Equations, and Parameter Estimation in Systems of Ordinary Differential Equations)

The Book's Web Site (http://www.problemsolvingbook.com)

• Provides solved and partially solved problem files for all three software packages, plus additional materials

• Describes discounted purchase options for educational version of POLYMATH available to book purchasers

• Includes detailed, selected problem solutions in Maple™, Mathcad®, and Mathematica™

• Sales Rank: #522815 in Books
• Brand: Cutlip, Michael B./ Shacham, Mordechai
• Published on: 2007-09-22
• Released on: 2007-09-12
• Original language: English
• Number of items: 1
• Dimensions: 9.11" h x 1.42" w x 6.93" l, 2.38 pounds
• Binding: Paperback
• 752 pages

About the Author

Michael B. Cutlip is an emeritus professor in the Department of Chemical, Materials, and Biomolecular Engineering at the University of Connecticut. He is a coauthor of POLYMATH. His research interests include chemical and electrochemical reaction engineering.

Mordechai Shacham is the Benjamin H. Swig Professor in the Department of Chemical Engineering at the Ben-Gurion University of the Negev. He is a coauthor of POLYMATH . His research interests include analysis, modeling, regression of data, applied numerical methods, and prediction and consistency analysis of physical properties.

Excerpt. © Reprinted by permission. All rights reserved.
Book Overview

This book provides extensive problem-solving instruction and suggestions, numerous examples, and many complete and partial solutions in the main subject areas of chemical and biochemical engineering and related disciplines. Problem solutions are clearly developed using fundamental principles to create mathematical models. An equation-oriented approach that enables computer-based problem solving on personal computers is utilized. Efficient and effective problem solving is introduced employing numerical methods for linear equations, nonlinear equations, ordinary and partial differential equations, linear and nonlinear regressions, and polynomial curve fitting. Basic to advanced problem solving is covered utilizing a novel integrated approach with three widely used mathematical software packages: POLYMATH, Excel, and MATLAB. Readers may choose to focus on one or more of these software packages or utilize another mathematical software package.

The book and a dedicated web site (http://www.problemsolvingbook.com) furnish all necessary problem information, software files, and additional enrichment materials. For advanced applications, unique software tools are provided for solving complex problems such as parameter estimation in dynamic systems and solution of constrained systems of algebraic equations.

Intended Audience

This book is intended for individuals who are interested in solving problems in chemical and biochemical engineering and in related fields by using mathematical software packages on personal computers. It can serve as a textbook for students in conjunction with college- and university-level courses, and it can be a companion reference book for individual students. For professionals, it can be an invaluable reference book that also allows extensive self-study in problem solving using the most widely used software packages.

Background

Prior to the introduction of the personal computers and mathematical software packages in the early 1980's, desktop calculations for engineering problem solving were mainly carried out with hand-held calculators. Sometimes mainframe computers were utilized, which required source code programming. Since then the emphasis has gradually moved to computer-based (or computer-enhanced) problem solving or CBPS on desktop or notebook computers. By the time the first edition of this book was published in 1999, it became evident that CBPS can be a very important, or possibly the most important, application of the computer in scientific and engineering education and in industrial practice.

The first edition of this book provided examples to the use of CBPS in core chemical engineering subject areas using the POLYMATH software package. Shortly after the publication of the first edition, we carried out several comparison studies in order to determine what types of software packages should be included in the "toolbox" of the engineering student and the practicing engineer that would enable the effective and efficient solution of practical problems. We arrived at the conclusion that three types of software are needed. There is a need for a numerical problem solver, such as POLYMATH, that accepts the model equations close to their mathematical forms and provides their numerical solution with very minimal user intervention. Additionally, there is also a need to be able to use spreadsheet software, such as Excel, because of its wide use in business and industry. Software like Excel is also used for the organization and presentation of information in tabular and graphical forms and for database management-related operations. Software packages that support programming, such as MATLAB, are needed to implement algorithms which are required in graduate research and advanced mathematics, programming, control, and numerical analysis courses.

It is increasingly important for today's engineering student and forward-looking engineering professionals to be proficient in the use of several software packages, and thus we greatly expanded the book so that it now includes solutions in Excel and MATLAB, in addition to POLYMATH. New problems have been introduced that demonstrate how the special capabilities of each of these packages can best be utilized for efficient and effective problem solving.

The POLYMATH Numerical Computation Package

The POLYMATH package provides convenient solutions to most numerical analysis problems, including the problems that are presented in this book. We authored and published the first PC version of POLYMATH in 1984, and it has been in use since then in over one hundred universities and selected industrial sites world wide. The version available at the time of the publication of the book, POLYMATH 6.1, was released in 2006. This package contains the following programs:

Ordinary Differential Equations Solver

Nonlinear Algebraic Equations Solver

Linear Algebraic Equations Solver

Polynomial, Multiple Linear, and Nonlinear Regression Program

The programs are extremely easy to use, and all options are menu driven. Equations are entered in standard form with user-defined notation. Results are presented in graphical or tabular form. A sophisticated calculator and a general unit conversion utility are available within POLYMATH.

The new and unique capability of the latest POLYMATH to automatically export any problem to Excel and MATLAB with a single keypress is extensively utilized within this book. Automatic export to Excel includes all intrinsic functions and logical variables. A POLYMATH ODE_Solver Add-In is included for solving ordinary differential equations in Excel. Upon export to MATLAB, the equations are ordered in the computational sequence, the intrinsic functions and logical statements are converted, and a MATLAB function is generated. Template files to run the functions are available in the HELP section of POLYMATH or from the book's web site.

Current information on the latest POLYMATH software is available from http://www.polymath-software.com.

Many departments and some universities have obtained site licenses for POLYMATH. These licenses allow installation in all computer labs, and individual copies can be provided to all students, faculty and staff for use on personal computers. Detailed information is available from academic@polymath-software.com

Use of This Book

This book is intended to serve as a companion text for the engineering student, the faculty instructor, or the practicing engineer. The instructions in the practical use of mathematical software package on representative problems from most chemical and biochemical engineering subject areas provide direct insight into problem setup and various practical aspects of numerical problem solving. For the undergraduate student at the early stages of his/her studies, the book can serve as the textbook for learning to categorize the problems according to the numerical methods that should be used for efficient and effective solutions. It provides basic instruction in the use of three popular and widely used software packages: POLYMATH, Excel, and MATLAB. Emphasis is on setting up problems and effectively obtaining the necessary solutions.

In addition to providing general numerical solving capabilities, the text gives problems in most subject areas so that it can serve as a reference book in most courses, as it provides example problems that can be illustrative of problems that may be assigned in the various courses. The book also provides help with problem solving in advanced level for problems often encountered in undergraduate and graduate research such as nonlinear regression, parameter estimation in differential systems, solving two-point boundary value problems and partial differential equations, constrained equation solving, and optimization.

For the practicing engineer, the book serves as resource book in computer-based problem solving. It provides a solid foundation in problem solving and can develop basic and advanced skills in the utilization of spreadsheets. Practical problems illustrate various problem solving approaches that can be implemented for problem formulation, problem solving, analysis, presentation of results, and documentation. Of particular interest is the coverage of the correlation and regression of data with statistical analysis. All of the book's problems can be solved with the Excel spreadsheet software that is widely used in industry.

Engineering faculty can use the book to introduce numerical methods into an individual course, a sequence of courses, or an entire departmental curriculum. This book provides supplementary problems that can be assigned to students in order to introduce numerical problem solving which is avoided in most textbooks. Many of the problems can be easily extended to open-ended problem solving so that critical thinking skills can be developed. The numerical solutions can be used to answer many "what if" type questions so that students can be encouraged to think about the implications of the problem solutions. The book can also be used as a companion textbook for an introductory computer programming course or a comprehensive course in numerical analysis.

Book Organization

All the chapters of the book, except the introductory Chapter 1, are built around problems that serve to provide practical applications in a particular subject area. Most of the problems presented in the book have the same general format for the convenience of the reader. The concise problem topic is followed by a listing of the engineering concepts demonstrated by the problem. Then the numerical methods utilized in the solution are indicated just before the detailed problem statement. Each of the problems presents the detailed equations and parameter values that are necessary for solution, including the appropriate units in a variety of systems, with Systeme International d'Unites (SI) being the most commonly used. Because of the wide variety of problems posed in this book, the notation used has been standardized according to one of the major Prentice Hall textbooks in the various subject areas whenever possible. Physical properties are either given directly in the problem or in the appendices.

The book is divided into two parts. In the first part, which includes the first six chapters, subjects of general interest are presented, some on an introductory level and some on an advanced level. In Chapter 1, Introduction, the history of CBPS is briefly reviewed and guidelines are provided for categorizing problems according to the numerical techniques that should be used for their solution. Chapter 2, Basic Principles and Calculations, serves a dual purpose. The chapter introduces the reader to the subject material that is typically taught in a first chemical engineering course (in most universities called Material and Energy Balance, or Stoichiometry). Additionally, this chapter demonstrates the use of POLYMATH for solving simple problems belonging to the main categories discussed in the book, namely single nonlinear algebraic equations, systems of linear algebraic equations, linear and polynomial regression, and systems of ordinary differential equations (ODEs).

In Chapter 3, Regression and Correlation of Data, the application of POLYMATH for analysis and regression of data using advanced statistical techniques is demonstrated. Chapter 4, Problem Solving with Excel, introduces the reader to the engineering and scientific problem solving capabilities of Excel using problems belonging to the same categories as in Chapter 2. The automatic export capabilities of POLYMATH to Excel are discussed. More advanced topics such as solution of systems of nonlinear algebraic equations (NLEs) and optimization with constraints (nonlinear programming) are also presented.

In Chapter 5, Problem Solving with MATLAB, MATLAB is used to solve the problems presented in Chapter 4. The capability of POLYMATH to automatically generate MATLAB m-files are presented and provided templates for MATLAB problem solutions are demonstrated and utilized. In Chapter 6, Advanced Techniques in Problem Solving, the problem solutions deal with advanced topics such as two-point boundary value problems, systems of differential-algebraic equations, partial differential equations, and parameter estimation in systems of differential equations.

The second part of the book (Chapters 7 through 14) is organized according to the particular subject areas such as Thermodynamics (Chapter 7), Fluid Mechanics (Chapter 8), and so forth. The content of these chapters is presented in the typical order of coverage in college or university-level courses.

New Content in the Second Edition

The contents of the book were almost doubled by adding six new chapters to the eight chapters of the first edition. The introductory Chapter 1 was added in order to help the reader in a very critical step of the problem solving--the characterization of the problem in terms of the solution method that has to be used.

After studying and verifying the importance of various software packages in effective and efficient problem solving, the two chapters dealing with the use of Excel and MATLAB were added. These chapters also introduce the new capability of the POLYMATH software to automatically convert a problem solution into Excel worksheets and MATLAB m-files. This considerably shortens the learning curve associated with the initial use of these packages.

Since the first edition was published, biochemical engineering has gained importance and is now being taught in most colleges and universities. The new biochemical engineering chapter and selected problems in other chapters provide a wide selection of problems in this important subject area. New chapters on "Phase Equilibria and Distillation" (Chapter 12) and "Process Dynamics and Control" (Chapter 13) have been added.

Companion Web Site

Readers of the book are encouraged to make full use of the companion web site that will be maintained and extended by the book's authors. This web site, http://www.problemsolvingbook.com/ , enables downloads of program files which are used in the various book chapters for the three software packages: POLYMATH, Excel, and MATLAB. Additional educational problems, learning resources, corrections and updates to this book, and new materials are provided.

The web site also allows book owners to purchase and immediately download the latest POLYMATH software at significant discounts from the already highly discounted POLYMATH Educational version software. This enables book users to have the very latest software at very reasonable cost.

Instructors who are using the book have special access to all problems as well as substantial educational and enrichment materials through the companion web site. This include suggestions as to the book use in individual courses, sequences of courses, and throughout a departmental curriculum. Details about this access are provided in Chapter 1 from the authors.

Chemical and Biochemical Engineering Departments

Academic departments are encouraged to consider adopting this book during the first introductory course in chemical and/or biochemical engineering and then utilizing the book as a supplement for many of the following courses in the curriculum. This allows an integrated approach to the use of numerical methods throughout the curriculum. This approach can be helpful in satisfying the ABET requirements for appropriate computer use in undergraduate studies.

A first course in numerical methods can also utilize many of the problems as relevant examples. In this application, the book will supplement a standard numerical methods textbook. Students will find the problems in this book to be more interesting than the strictly mathematical or simplified problems presented in many standard numerical analysis textbooks.

Most helpful customer reviews

14 of 14 people found the following review helpful.
Good source of ChE problems!
By C. Gelmi
From the perspective of a ChE instructor, I found this textbook a very good source of homework and mid terms problems. If you are teaching a numerical method course or one where modeling and simulation is the focus, this is a textbook for your personal library. The problems range from linear, non-linear equations, ODE to PDE equations that can be solve using the "method of lines". You can find a nice range of topics, including bioreactors, heat transfer, fluid mechanics, chemical reactions, process control, etc. Partial solutions are given to most of them. From the book's Web Site you can download many solved problem files in MATLAB, EXCEL AND POLYMATH; unfortunately, students also can download them. The Appendix includes a nice classification of all the problems, according to their application area (thermodynamics, fluid mechanics, mass transfer, etc.).

If you are hoping to learn programming, in particular MATLAB, this is not the textbook. MATLAB is used in almost all the chapters; unfortunately, the "method of lines" solutions are in POLYMATH.

Last, but not least; the price of the textbook is just perfect ($47) considering all the time you can save with this source of solved problems.

1 of 1 people found the following review helpful.
Great book
By tyler
Great book for any engineer especially ChemEs. Walks you through every example equation by equation.

0 of 0 people found the following review helpful.
I was pleased with the step-by-step guide in the book
By escentialplus
I was pleased with the step-by-step guide in the book, very helpful when using these tools. Downside is my book came with quite a bit of damage, but the content is very good for those that wants to learn to model biochemical kinetics in Polymath or MATLAB.

See all 4 customer reviews...

Problem Solving in Chemical and Biochemical Engineering with POLYMATH, Excel, and MATLAB (2nd Edition), by Michael B. Cutlip, Mordechai Sh PDF
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# PDF Ebook Elementary Surveying: An Introduction to Geomatics (11th Edition), by Paul R Wolf, Chuck Ghilani

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For freshman and sophomore courses in surveying. This is a highly readable best-selling text that presents basic concepts and practical material in each of the areas fundamental to modern surveying (geomatics) practice. Its depth and breadth are ideal for self-study. The Eleventh Edition includes more than 400 figures and illustrations to help clarify discussions, and numerous worked example problems to illustrate computational procedures.

• Sales Rank: #293352 in Books
• Published on: 2005-05-19
• Original language: English
• Number of items: 1
• Dimensions: 9.32" h x 1.59" w x 7.68" l, .0 pounds
• Binding: Hardcover
• 944 pages

From the Back Cover

ELEMENTARY SURVEYING:

An Introduction to Geomatics

Twelfth Edition

Charles D. Ghilani and Paul R.Wolf

 

 

"The material in the text is accurate and current. It is refreshing to have access to a textbook that is current with technological advances. The topice covered were covered well and organized effectively." - MARLEE A. WALTON, IOWA STATE UNIVERSITY

 

"It is a good beginning/intermediate text on surveying. I like the GPS-related chapters. Good job." - DOUGLAS E. SMITH, MONTANA STATE UNIVERSITY

 

" Elementary Surveying is a great textbook for teaching, but it is also a great reference book for surveyors, engineers, and contractors." - CRAIG S. MOORE, VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY

Excerpt. © Reprinted by permission. All rights reserved.

This Elementary Surveying: An Introduction to Geomatics, Tenth Edition has been updated to reflect the changing nature of modern surveying practice—currently often referred to as "geomatics." Since this new term is now generally accepted in English-speaking countries worldwide, and is consistent with modern practice as currently evolving in the United States, it is an appropriate addition to the book's title. It is hoped this new edition will not only serve the needs of its traditional surveying and engineering users, but that it will also be suitable for the expanding audience of spatial data users in various other disciplines.

Written primarily for freshman and sophomore students at the college level, the authors have endeavored to present a readable text that presents basic concepts and practical material in each of the areas fundamental to modern surveying (geomatics) practice. Although the book is elementary, its depth and breadth also make it ideal for self study. This tenth edition includes more than 400 figures and illustrations to help clarify discussions, and numerous example problems are worked to illustrate computational procedures.

The order of chapters in the book has been reorganized to better accommodate schedules followed in most surveying laboratories, particularly those in northern climates. Thus, the material on leveling has been presented ahead of distance measurement by taping and electronic methods. Discussions of total station instruments and angle measurements follow these topics. Recognizing the increasing importance of the global positioning system (GPS), this subject has been ;.moved forward in the chapter sequence to follow total station instruments and o; angle measurements. Also the GPS coverage has been expanded into two chapters—Chapter 13 introduces the principles of GPS operation, and Chapter 14 discusses field and office procedures in using the equipment. The subjects of leasts-quares adjustments and coordinate geometry have been upgraded and moved from the appendix into separate chapters in the main text. This is consistent with the increasing importance of these two topics, which have become so vital in connection with both GPS and geographic information systems (GIS).

In keeping with the goal of providing an up-to-date presentation of surveying equipment and procedures, total stations are stressed as the instruments for making angle and distance measurements. Transits and theodolites, which are now only rarely used in practice, are just briefly introduced in the main body of the text. Similarly, automatic levels are now the dominant instruments for elevation determination, and accordingly their use is stressed. Dumpy levels, which nowadays are seldom used, are only briefly mentioned in the main text. However, for those who still use these instruments, they are covered in more detail in Appendix A.

In addition to the major changes noted above, other additions, revisions, and modifications have been made throughout the book. These include the following: A new section on surveying safety has been added, and the use of metric units has been expanded in discussion, in example problems, and in after-chapter homework problems. The latest versions of surveying equipment are presented, and include such devices as digital levels, reflectorless EDM instruments, laser alignment equipment, digital cameras and scanners. Discussion of metric stationing has been expanded within the topics of profile leveling, horizontal and vertical curves, and construction surveying. The material on state plane coordinates has been updated, and the chapter on control surveying has been substantially revised and expanded to present some introductory concepts of geodesy, and also provide greater depth of coverage on datums and reference coordinate systems. The coverage of condominium surveys has been expanded in the chapter on boundary surveys. In the chapter on photogrammetry, modern procedures and equipment have been presented, including the latest developments in softcopy photogrammetry and digital orthophoto production. Discussions on interfacing an aerial camera and GPS equipment in the aircraft to supplement ground control, and new airborne laser mapping systems are also presented. The chapter on GIS has been revised and updated. Website addresses that enable students to obtain additional information on many different topics are given throughout the book. Also, the bibliographies that follow each chapter have been updated.

A compact disc containing many useful computer programs accompanies the book. The CD has its own documentation in the form of help- and sample-data files. The disk contains programs for traverse computations for polygon, link, and radial traverses; area calculations; astronomical azimuth reduction; two-dimensional coordinate transformations; horizontal and vertical curve computations; and least-squares adjustments. It also contains trial versions of field-to-finish software.

As with past editions, this text continues to emphasize the theory of errors in surveying work. At the ends of most chapters common errors and mistakes related to the topics covered are listed so that students will be reminded to exercise caution in all of their work. Practical suggestions resulting from the authors' many years of experience are interjected throughout the text. More than 1000 after-chapter problems are presented to give instructors a wide choice in making assignments. A solution's manual is available to instructors who adopt the book.

ACKNOWLEDGMENTS

Past editions of this book, and this current one, have benefited from the suggestions, reviews, and other input from numerous students, educators, and practitioners For their help the authors are extremely grateful. In this edition, those professors and graduate students who reviewed material or otherwise assisted include: Earl Hurkholder ,New Mexico State University, Las Cruces, NM; Jonathan Chipman, University of Wisconsin, Madison; Bon Dewitt, University of Florida, Gainesville, FL; Francis Derby, Pennsylvania State University, Wilkes-Barre Campus, Lehman, PA; Paul Dukas, University of Florida, Gainesville, FL; Gary Jeffress, Texas A&M University-Corpus Christi, Corpus Christi, TX; Philip Hampson, Sherry Kopec, Matthew Lieb, John Muklewicz, and Lewis Strunk, Pennsylvania State University, Wilkes-Barre Campus, Lehman, PA; Thomas Lillesand, University of Wisconsin-Madison, Madison, WI; John Margitan, Nicolet Area Technical College, Rhinelander, WI; Gerald Mahun, Madison Area Technical College, Madison, WI; Ryan Morrison, University of Florida, Ganesville, FL; Brian Naberezny, University of Maine, Orono, ME; Ronald Robichaud, Nova Scotia Community College, Lawrencetown, NS, Canada; Robert Schultz, Oregon State University, Corvallis, OR; and Alan Vonderohe, University of Wisconsin-Madison, Madison, WI.

Practitioners who assisted include Ken Brockman, Paul Hartzheim, and Glen Schaefer, Surveying and Mapping Section, Wisconsin Department of Transportation, Madison, WI; Eduardo Fernandez-Falcon, Topcon America Corporation; Jesse Kozlowski, GPS Innovations; Donald Mulcare, Maryland State Geodetic Advisor; Arden Sandsness, Royal Oak Engineering, Madison, WI; Jerry Wahl, U.S. Bureau of Land Management, and Timothy Wolf (the author's son), Las Vegas Valley Water District, Las Vegas, NV In addition, the authors wish to acknowledge the contribution of charts, maps, or other information from the National Geodetic Survey, the U.S. Geological Survey, and the U.S. Bureau of Land Management. Also appreciation is expressed to the many instrument manufacturers who provided pictures and other descriptive information on their equipment for use herein. Special acknowledgment is given to Eagle Point Software, Inc., SDC Survey, and MicoSurvey Software, Inc. for supplying trial versions of their field-to-finish software which are included in the CD that accompanies this book.

To all of those named above, and to any others who may have been inadvertently omitted, the authors are extremely thankful. Finally, special recognition and thanks are expressed posthumously to Professor Russell C. Brinker, who coauthored this book from its third through its ninth editions. He passed away recently at the age of 95, after a distinguished career as a surveying educator and author.

Paul R. Wolf, Madison, WI
Charles D. Ghilani, Lehman, PA

Postscript: In order to improve future editions, the authors will gratefully accept any suggestions or constructive criticisms of this edition.

Most helpful customer reviews

60 of 60 people found the following review helpful.
Wolf: Elementary Surveying (an educator's point of view)
By R. B. Skaggs
As an educator of over 20 years, I have used many elementary texts on surveying. This is by far the most comprehensive and easy to understand book for the student wishing to learn from the basics to advanced surveying topics. One of the things that I like about this book is that I have found it is applicable to both the on campus courses at the University of Wyoming as well as the off campus courses that we offer to experienced, practicing surveyors around the country. The topics are just as suited for my students in Florida as they are in New York, California, Mississippi or Hawaii, and that's saying a lot since the laws are different in all regions of the country. I have found that using this book has been very easy to present material useful to students taking the classes in any state while preparing for the FLS or LS exam, because it covers the topics to about the right amount of depth as the exam expects the examinee to comprehend. The only downfall of the book as I see it is that there are numerous wrong answers (in the back of the book)to the selected homework problems that answers are provided for. This can be frustrating at times as you can imagine. If you can find me, I'd be happy to forward a list of these erroneous answers, and the correct answers. This might be very useful for other educators. As per the rules of posting reviews, I can't put my email address on here. Bummer.

33 of 34 people found the following review helpful.
surveying : The foundations of surveying explained.
By Jonathan Macrae
Surveying is the foundation of all of civilisations. The world would not be the same without the methods of surveying used by proffessionals.
This book was an essential refference during my study at university and is still used in my professional carrer.
From the first page you will be learning varrious ellements of surveying. The explination of fundumental elements of surveying methods and the changes to surveying caused by technology are explained at the start to give a foundation from which to work from. The different types of surveying is explained in good detail covering the concepts of bearings, angle measurement and lots of others. The covering of work related area's and problems are discussed and covered. This includes curves and roads, mapping and photogrammetry along with sections relating to area and volume determination.
There is numerous pictures, illustrations and diagrams used to show the equipment and show the concepts covered.
If I was starting my education in surveying or wishing to have a good refference then this should be reccomended as a text worth holding in your library.

28 of 29 people found the following review helpful.
Way too many errata for a recommendation
By Amazon Customer
I have been using this book for six months in two different courses, and have nearly completed it.

While the content is fine, the number of errata in this book should not be tolerated.

On the book's web page, numerous errata are listed, but there are many more that have not been reported or compiled. While trying to study this book, the errata keep getting in the way of understanding the material, as there are wrong equations, bad tables, etc.

This book is in its tenth printing, and it is simply inexcusable that this many errata are allowed to remain in the book after so many printings.

Another reviewer (an educator who has the edition with answers in the back) mentioned the number of incorrect answers in the educators edition as well.

So, if you have a choice, look elsewhere for an elementary surveying text. The authors and/or publishers of this one obviously do not care enough to correct the numerous errors which confuse the student.

See all 32 customer reviews...

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> Download Ebook Fundamentals of Early Childhood Education (with MyEducationLab) (6th Edition), by George S. Morrison

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Fundamentals of Early Childhood Education provides a brief, reader-friendly introduction to the field of early childhood education. It presents engaging chapter features on early childhood programs, professionals in practice, diversity strategies, technology issues, and ethical decision-making. Separate chapters on infants and toddlers, preschoolers, kindergartners, and the primary grades explore young children’s unique developmental and educational needs. Fundamentals’ emphasis on professionalism throughout keeps the focus on meeting the needs of each and every child and providing up-to-date information and strategies to develop competent, informed early childhood professionals.

 

New to this edition:

·   MyEducationLab margin notes in every chapter integrate new online assignable video-based exercises, linked to learning outcomes and NAEYC Standards, perfect for all types of courses.

·   A Study Plan on MyEducationLab provides practice multiple-choice items with feedback. 

·   Chapter content is aligned with the revised six NAEYC Standards for Professional Preparation Programs.

·   New “Accommodating Diverse Learners” sections address the inclusion of all children, including those with special needs. This feature recognizes the ongoing integration of the fields of early childhood education and early childhood special education.

·   Many additional core content examples and illustrations and a streamlined body of features result in a more accessible and applied edition. 

                                                   

Resources: Online Instructor’s Manual; Online Test Bank; MyTest, an electronic test management system that also generates WebCT and Blackboard formats; and Online PowerPoints.

• Sales Rank: #1581017 in Books
• Published on: 2010-02-06
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x .70" w x 7.90" l, 1.80 pounds
• Binding: Paperback
• 456 pages

From the Back Cover

Prepare with the Power of Classroom Practice.

•  Take Practice Tests for each chapter of your text.
— Completion of each practice test generates a study plan that is unique to you.
—  The study plan links to text excerpts activities with feedback, and videos and other media that can help you master concepts covered in your text.
• Complete Assignments and Activities to apply text content to real classroom situations.
•  Authentic classroom video shows real teachers and students interacting, and helps prepare you for the classroom.
•  Explore the Building Teaching Skills and Dispositions exercises to practice and strengthen the skills that are essential to teaching.
•  Case studies offer real-life perspectives on common issues and challenges faced in the classroom.
•  Authentic student and teacher classroom artifacts provide you with the actual types of materials encountered every day by teachers.

To order this book WITH MyEducationLab, use either ISBN:
ISBN-13: 9780131381124
ISBN-10: 0131381121

About the Author

George S. Morrison is a professor of early childhood education at the University of North Texas where he teaches child development and early childhood classes to undergraduate and graduate students. He is an experienced teacher and was a principal in the public schools.

 

Dr. Morrison's accomplishments include both a Distinguished Academic Service Award from the Pennsylvania Department of Education and Outstanding Service and Teaching Awards from Florida International University. His books include Early Childhood Education Today, Fundamentals of Early Childhood Education and Teaching in America. Dr. Morrison has also written books about the education and development of infants, toddlers, and preschoolers; child development; the contemporary curriculum; and parent/family/community involvement.

 

Dr. Morrison is a popular author, speaker, and presenter. He is senior contributing editor for the Public School Montessorian. His research and presentations focus on the globalization of early childhood education, the influence of contemporary educational reforms on reeducation, and the application of best practices to early childhood education. Dr. Morrison also lectures and gives keynote addrsss on topics of early childhood education in Thailand, Taiwan, China, South Korea, and the Phillipines. 

Most helpful customer reviews

8 of 9 people found the following review helpful.
Second Best Intro Early Childhood Text For Teachers
By Reginald Williams
After Jo Ann Brewer's superb INTRODUCTION TO EARLY CHILDHOOD EDUCATION textbook, I would get this resource to keep me up-to-date on the foundational knowledge that stands as essential for early childhood professionals. Even though it lacks a chapter exclusively devoted to the all-important role of play in early childhood education, the absence of such a discussion leaves the learner with a more neutral reference point from which to decide his position on whether or not to align with a play-based curricular philosophy

Morrison presents a starkly realistic and contemporary overview of the field with an outstandingly streamlined overview of Piaget's Stages of Cognitive Development (where he keeps a keen and faithful eye on expressing the ideas from Piaget/Inhelder's THE PSYCHOLOGY OF THE CHILD).

After getting the Brewer text and Morrison, you should need no other book of this type. Please try Feeney, Christensen, & Moravcik's WHO AM I IN THE LIVES OF CHILDREN if you need one more excellent text.

2 of 2 people found the following review helpful.
Actually enjoyed reading this for class
By Mrs. Maguire
I am an Interdisciplinary Studies, Education, Major currently and I was required to purchase this book. I bought it off of Amazon which was a great price and got here in a timely manner. I am 20 years old, and I really can say I actually enjoyed reading this textbook. I didn't find it a hard read like many other textbooks. It had a lot of great information, from the various people who contributed to Education, to the Theories, helpful tips and hints, and just a bunch of great stuff that was worth taking notes on. I really would have liked to keep this, but because I am a college student my campus was buying back the book and I needed the money! I highlighted all over the place in this book and took notes from every single chapter. Throught the textbook there are personal stories as well as "Technology Tie-Ins" that gives you tips on how to become up to date with the technology of today and how you can integrate that into your classroom. Some of the words they marked as vocabulary I found to be common sense, but other than that the vocabulary was great. It is neatly displayed in the outside margins on the pages which I liked very much so I could actually read the definition in the chapter and didn't have to go search for it in the back of the book. The print size was nice, didn't find it hard to read. It was neatly put together, just a great textbook I think. Any Early Childhood teacher or teacher in training should get this book! It was very informative and had lots of great tips on things to do in the classroom and how to include parents, the community, and your students. I also liked how it said that the focus in school is a lot on the standardized tests (which I don't agree on) but that if you are a great teacher, you will FIND ways to make learning fun and also relevant!

2 of 2 people found the following review helpful.
Fundamentals of Early Childhood
By C. O'Neil
This was an exquisite textbook! I LOVE all the online links and videos. It is full of great information and links to all kinds of extra info. I recommend this textbook! Wonderful! I will be keeping this one.

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? PDF Download The Death of Demand: Finding Growth in a Saturated Global Economy (Financial Times Prentice Hall Books), by Tom Osenton

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In today's world, there are more TVs than viewers. More phone numbers than talkers. More homes than households. More cars than drivers. Consumers have gorged themselves...and they're pulling away from the table. Demand is dead. What's more, it'll stay dead, for many years to come--and everyone had better get used to it. In The Death of Demand, Tom Osenton reveals a 25-year trend towards increasingly weak revenue growth--even in spite of improved marketing strategies, tactics and tools. In such an environment, growing profits requires a radically new approach. That's precisely what this book delivers. Starting with a foundation of absolute clarity and realism, Osenton offers readers the first comprehensive program for increasing profits when they can't increase revenue. Along the way, he covers everything from discontinuous innovation in products and business models to "customer share marketing" that captures more sales from every existing customer.

• Sales Rank: #1093866 in Books
• Published on: 2004-02-17
• Original language: English
• Number of items: 1
• Dimensions: 9.28" h x 1.13" w x 6.30" l,
• Binding: Hardcover
• 320 pages

From the Back Cover
Praise for The Death of Demand

"Every once in a while, a book comes along that makes you rethink yourbasic notions about the world around you. This is one of those books." --Seth Godin, Author, Purple Cow

"In plain English, Osenton provides a truly unique perspective of the global economy's half-century journey to undreamed of outputs since World War II. More importantly, he sheds new insight on the inescapable dilemma that all businesses face today: survival and growth in a maturing economy." --Norma V. Rosenberg, Former Director, Global Strategy Group, PricewaterhouseCoopers

We have more TVs than viewers. More phone numbers than talkers. More homes than households. More cars than drivers. Corporations have pushed for more, and consumers have gorged themselves ... and now they're starting to pull away from the table. Demand is dead. The culprit: the generations of managers at the world's greatest corporations who did their jobs so well they hastened the onset of saturation.

In The Death of Demand, Tom Osenton reveals that all successful corporations enjoyed 25 to 30 years of increasing rates of revenue growth coming out of World War II. Then all of a sudden it stopped--hitting a wall in the mid-1970s when revenue growth rates started decreasing. Corporations that once consistently grew at double-digit levels now more often post low single-digit revenue gains at best. And that trend won't change.

Starting with a foundation of clarity and realism, Osenton explains why all sectors of the economy--even technology--have already seen their best days, and why, for the first time ever, no sector of the economy is growing at increasing rates. Osenton sheds new light on the serious implications that lack of demand has on:

Corporations How will they adapt to the new economic reality that produces little or no growth? CEOs How can the 21st century CEO deliver long-term shareowner value with flagging demand? Shareowners Can they expect the value of their investments to increase with limits to productivity? Employees Will they pay for increased shareowner value with their jobs? Governments Can unemployment levels stabilize in an economic environment that lacks demand? Are we victims of our own success?

• How much more can consumers consume?
• Can corporations perpetually increase shareowner value with limited revenue growth?
• Can human capital continue to fuel earnings growth?
• How will diminishing demand impact the future of equity markets?
• Can any stimulus package stir demand in a saturated economy?

Consumers can only drive so many cars, eat so many burgers, and talk on so many cell phones. Mergers and acquisitions, zero-percent financing, and other temporary measures only hide the hard reality. In one industry after another, companies are coming up against inexorable limits on demand. Year after year, they're failing to achieve top-line growth targets, because those targets are simply no longer achievable--and now we know why.

In The Death of Demand, transformational management consultant Tom Osenton systematically demonstrates why the world is at the end of one long-wave business cycle and the beginning of the next. Osenton offers the first comprehensive understanding of one of the most important economic theories since demand and supply. The Law of Innovation Saturation dispels the myth of unlimited growth, and impacts every product, in every corporation, in every industry, in every economy in the world.

About the Author

Tom Osenton is a best-selling author, columnist, speaker, and leading business strategist with years of senior management level experience at world-class organizations such as the ABC Television Network, Times Mirror Company, Billboard Publications, and the University of Wisconsin-Madison.

He is the author of the best-selling Customer Share Marketing: How The World's Great Marketers Unlock Profits From Customer Loyalty (Financial Times Prentice Hall, 2002). This seminal business title introduced the discipline of customer share marketing: the art of retaining customers and increasing the number of products and services they purchase. He speaks extensively on the subject at conferences, seminars, corporate meetings, workshops, and business schools worldwide.

After working on three Olympic Games as part of the broadcast team at the ABC television network, Osenton was appointed the youngest-ever President, CEO, and Publisher of The Sporting News Publishing Company in the late 1980s, where he led a major turnaround of the nation's first sports weekly. He is now CEO of the Customer Share Group LLC, a leading management consultancy advising global corporations on transformational growth strategies. He can be reached directly at tosenton@customershare.com.

Excerpt. © Reprinted by permission. All rights reserved.
IntroductionThere once was a man from Wales, Whose performance his boss mostly hails, One day he got canned, For lack of demand, His supply far outnumbered his sales.

When I was growing up in Boston in the 1950s, we had one telephone, one car, one television, and one turntable for playing LPs and 45s. The turntable and TV were actually both built into a large piece of dark mahogany furniture complete with hidden speakers—what must have been the home entertainment center of its day.

A half-century later, my own household has three cars, five telephones (not including three cell phones), three televisions, and eight different types of devices in which we can play our music CDs. We are oversized, over-entertained, over-informed, and definitely over-consumed. We have more than we need, more than we could ever consume, yet the call to arms from economists, business leaders, and government officials alike is "Grow, grow, grow."

We can't buy any more consumer electronic devices, we can't eat any more food, we can't drive more than one car at a time, or talk on more than one phone at a time, or watch more than one movie at a time. We are not broadband consumers. We can't expand our capacity for hamburgers, toothpaste, or shampoo, and there is no economic stimulus that will cause us to change our consumption habits for the long term.

The signs of saturation are all around us, but we prefer to characterize them as soft spots, or temporary periods during which corporations work off inventories. But it's more than that. Consider these statistics:

There are 15 million vacant homes in the United States—enough to house every family in Australia.

There are 31 million more registered vehicles than licensed drivers in the United States—enough to provide every man, woman, and child in Canada with his or her own car.

There are more than 310 million personal telephone numbers (residential and cellular) in the United States, not including business numbers—one for every man, woman, and child in both the United States and Australia.

We have more TVs than people to watch them, more telephones than people to talk on them, more homes than families to live in them, and more cars than people to drive them. We can buy a hammer and nails, rent a DVD, or buy a pound of ground beef at four different locations within five miles of our homes. For the first time in history, the law of demand and supply is being put to the test: Have we pushed consumption to the edge of saturation, unable to stimulate new demand at any price?

Why the sudden lack of demand and fear of deflation? Because over the last 100 years we have nearly exhausted the three variables of consumption:

Number of consumers. Not only has the world's population quadrupled since 1900, the number of people participating in each category of product has greatly expanded over the last 100 years. The emergence of the middle class in developed countries gave rise to hundreds of millions who entered product categories for the first time in the 20th century. Today, there's barely a product category in which the rich and poor don't participate as consumers together.

Number of categories. The number of categories of products and variations of products has greatly expanded since 1900. Consider, for example, the vast number of options for shampoo or toothpaste at your local supermarket.

Frequency and volume. The amount of product consumed both in terms of frequency and volume has greatly expanded since 1900. The developed world rationed and sacrificed for the first 50 years of the 20th century. Since 1950, we have been on a consumption binge that borders on gluttonous. Obesity has reached epidemic proportions. Consumer debt continues to grow while the number of personal bankruptcies is at record levels, approaching 2 million additional families or individuals a year.

While pushing the edge of the consumption envelope over the past 100 years, we did all that we could to continually establish new sales records. First, we expanded domestically and used all of the creativity and media buying power of Madison Avenue to reach and influence anyone with a television set. Then we moved the show on the road, expanding distribution to international markets. Then we increased the number of products and line extensions to satisfy every desire and every taste: Italian salad dressing, lite Italian salad dressing, zesty Italian salad dressing, lite zesty Italian salad dressing. Somewhere along the road to progress while we were building a better life for our children and ourselves, we killed the golden goose.

We killed demand by using our drive, ambition, and creativity to convince more consumers in more categories to consume more products more often and in larger quantities than ever before. Our relentless push for more has caused us to reach a destination that few, over the past 300 years, thought possible: saturation.

So now what? What lies ahead for corporations, their employees, and their shareowners? Will we continue to grow? Probably. But will we continue to grow at a rate to which we have become accustomed? Probably not. And therein lies the rub. We have all been operating in a new economic reality for quite some time now; we just didn't know it. We must start thinking about the next 12 years, not just the next 12 months, and how we intend to manage maturing corporations in maturing industries that provide little momentum to a maturing economy.

How does a 45-year-old CEO, for example, manage a low-to-no-growth corporation in the 21st century? Is it possible to fuel earnings growth for two decades largely by cutting costs? Campbell's Soup's strategy was to reduce its dividend to fund a retooling of its soup-making process. Will that strategy help them sell more cans of soup? Can any strategy help the airline industry sell more seats? Can any strategy help the auto industry sell more cars and trucks? Can any strategy help McDonald's sell more Big Macs? For the first time ever, the answer to these questions might simply be "no."

This is the new economic reality—a reality that requires businesses to consider the possibility of selling a relatively fixed number of units each year for the foreseeable future and without a whole lot of pricing power. In the new economic reality, the rate of growth of corporations—any corporation—trends UP for just one period of its life. After that UP trend— which often takes decades—the corporation's rate of growth trends DOWN. UP once and DOWN once—not multiple times as suggested by those whose Holy Grail is the short-term business cycle. The long-term business cycle—one that views results over decades instead of years or quarters—does not follow an "S-shaped" pattern. It follows an inverted or upsidedown "V."

Like the townspeople watching the naked emperor at the front of the ceremonial parade, few have had the courage to tell it like it is for fear of appearing stupid or incompetent, as the fairy tale goes. However, that doesn't mean avoiding the issue will make it go away.

In many ways we are the spoiled brats of capitalism, always expecting more. When we don't get more, we throw a temper tantrum. We also tend to not take serious the undeniable signs that suggest big fundamental economic problems are on the horizon. We have not yet realized the seriousness of the problem. On a recent front page of USA Today, the lead story trumpeted the approval of $87.5 billion to help rebuild Iraq. Directly under that story was an article announcing that the U.S. Department of the Treasury was redesigning the U.S. nickel. Do we have any clue as to how stupid that looks, and how much it shows that we are not yet serious about a fundamentally troubled economy?

The emperor is naked, and has been for years. It's now time to stop whining about it and accept the fact that what we have is a bearish economy for the foreseeable future. An economy that might require us to rethink our very purpose and, to redefine precisely what it is we mean when we say we are making progress.

Most helpful customer reviews

16 of 16 people found the following review helpful.
A Remarkable Piece of Work
By A Customer
This book is not only a wonderful read and an impressive history of business during the second half of the 20th century, but it presents the most logical understanding as to why corporations, industries - the entire economy - is having such a difficult time growing. The irony that Osenton points out is that we are victims of our own success - pushing for more and more consumption - and getting it! - only to begin to approach levels of saturation. He points out that there are currently more than 32 million more registered vehicles in the United States than there are licensed drivers! Talk about surplus. For the first time ever, someone has explained WHY - beyond the simple explanation of greed - that corporations are cooking their books in order to make the numbers. It's because their respective top lines are lifeless, and they have squeezed every penny, every productivity gain they could out of the corporation. Death of Demand helped me completely understand why employees are paying for earnings growth with their jobs - jobs that are either being cut altogether or sent overseas. What a spectacular analysis of our current economic condition. Bravo!

5 of 7 people found the following review helpful.
WOW!!
By A Customer
This is an incredible--and credible--fact based view of what's really going on in the economy. Mr. Osenton has clearly done his homework, and presents this fresh material in a very insightful and enjoyable read.
The best business book I have read since Peter's "In Search of Excellence" two deacdes ago.
Bravo!

0 of 0 people found the following review helpful.
great book
By milton kotler
This is one of the most profound books on the American economy from a business standpont, The book should be updated from its 2004 edition and two additional matters shuld be explored:1) What are the marketable categories of quality of lif and their buiness magnitude; 2) What are imlications for U.S. in the contnued demand growth of the develping and emerging ecoonmies.
.

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? PDF Download The Death of Demand: Finding Growth in a Saturated Global Economy (Financial Times Prentice Hall Books), by Tom Osenton Doc

? PDF Download The Death of Demand: Finding Growth in a Saturated Global Economy (Financial Times Prentice Hall Books), by Tom Osenton Doc

? PDF Download The Death of Demand: Finding Growth in a Saturated Global Economy (Financial Times Prentice Hall Books), by Tom Osenton Doc